Growth Marketing Executive; CRM & Lifecycle

Role purpose

Execute and optimise CRM and lifecycle marketing across group and portfolio customer journeys. The role uses segmentation, automation, and personalised communications to improve conversion, engagement, retention, and customer value.

• Build automated journeys for onboarding, nurture, activation, retention, cross-sell, re-engagement, and service communications.
• Translate strategy into clear journey logic, triggers, timing, and channel sequences, and test each journey thoroughly before launch.

• Create segments based on customer attributes, behaviour, lifecycle stage, and campaign engagement.
• Apply personalisation and dynamic content while maintaining contact policies that prevent over-communication.

• Build and deploy email, SMS, push, and other approved messaging campaigns using agreed templates and governance.
• Manage scheduling, approvals, suppression logic, consent rules, quality assurance, and campaign taxonomy.

• Test subject lines, messaging, send times, offers, creative, journey steps, and audience treatments.
• Track engagement, conversion, unsubscribe, reactivation, and retention metrics, and document learnings

• Work with Technology, Data, and Marketing Analytics teams to resolve data-quality and tracking issues.
• Ensure consent and customer preferences are followed, and maintain clean lists, journey inventories, and performance reports.

• Automated lifecycle journeys
• CRM campaign calendar
• Audience segmentation
• Campaign QA and deployment
• Lifecycle dashboard
• Testing log
• Consent and suppression governance
• Journey documentation

• Conversion and activation rate
• Retention and reactivation
• CRM-attributed revenue or qualified actions
• Engagement quality
• Unsubscribe and complaint rates
  
  Journey error rate
• QA accuracy
• Experimentation uplift

• Bachelor’s degree in marketing, communications, business, analytics, or a related discipline.
• Fluent English is required;
  Arabic is desirable.

• Four to six years of CRM, lifecycle, email marketing, or marketing automation experience.
• Hands‑on experience building automated journeys and audience segments.
• Strong knowledge of consent management, list hygiene, campaign governance, and quality assurance.

• CRM and marketing automation platforms
• Email and SMS tools
• Segmentation
• Journey orchestration
• A/B testing
• GA4 fundamentals
• Excel
• HTML email fundamentals
• Consent management
• Campaign analytics

• Sound strategic and commercial judgement appropriate to the role level.
• Ownership of outcomes, quality, and follow-through.
• Strong stakeholder management and collaboration across group and portfolio teams.
• Clear written and verbal communication, including the ability to simplify complex information.
• Strong prioritisation and execution in a fast‑evolving environment.
• Curiosity, learning agility, and responsible use of data, digital tools, and AI.

A structured, data‑aware CRM marketer who enjoys building journeys, testing communications, and improving long‑term customer relationships.

Responsibilities may evolve as the organisation and its portfolio businesses continue to grow.