Manager - Brand Marketing

Job Description:

Space
42 (ADX: SPACE
42) is a UAE-based AI-powered Space Tech company that integrates satellite communications, geospatial analytics and artificial intelligence capabilities to enlighten the Earth from space. Established in 2024 following the successful merger between Bayanat and Yahsat, Space
42's global reach allows it to address the rapidly evolving needs of its customers in governments, enterprises, and communities.

Our vision is to pioneer beyond today for humanity to experience a better tomorrow. Space
42 challenges traditional approaches with advanced AI and cutting-edge satellite technology, making space more accessible and redefining how data from space can be used on Earth. We aim to achieve this by connecting people to rewire potential, informing decisions to reimagine impact and enabling action to redefine tomorrow.

For more information visit: www.space
42.ai, follow us on X and Instagram @Space
42ai.

The Brand Manager will be responsible for developing and executing strategic brand marketing initiatives that elevate Space
42's brand identity and align with overall business goals. You will play a pivotal role in strengthening brand awareness, customer engagement, and loyalty by driving consistent brand messaging across all channels. Reporting to the VP of Brand Marketing, this role will collaborate closely with cross-functional teams to ensure that marketing campaigns are cohesive, innovative, and impactful.

Implement and manage a cohesive brand strategy across digital, social, traditional, and experiential channels, ensuring consistent brand messaging and alignment with business objectives.

Plan, execute, and analyze multi-channel marketing campaigns to effectively communicate Space
42's brand vision and drive customer engagement.

Work closely with departments such as product, sales, and customer experience to ensure brand consistency and alignment with broader company goals.

Oversee the development and implementation of brand guidelines to ensure consistent application across all internal and external communications.

Create and manage compelling, brand-aligned content that enhances customer engagement and reinforces Space
42's market positioning.

Collaborate with internal communications to embed Space
42's brand values and culture across the organization, ensuring employees become brand advocates.

Conduct market research to stay informed on industry trends, consumer behavior, and competitive landscape to optimize brand strategy.

Define key performance indicators (KPIs) and regularly evaluate the effectiveness of brand initiatives, adjusting strategies to maximize impact and return on investment.

Manage internal and external stakeholders to ensure alignment on brand initiatives and communications strategies.

Manage brand marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

• Bachelor's degree in Marketing, Communications, or a related field.
• 5-7 years of experience in brand marketing, ideally in a high-growth or innovative industry.
• Proven experience in developing and executing brand strategies across multiple channels.
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Experience with data-driven decision-making, analyzing metrics, and optimizing performance.
• Excellent communication, leadership, and collaboration skills.
• Ability to think creatively and strategically, with a passion for brand-building .