Marketing Manager
Job Description & How to Apply Below
The Marketing Manager – Social & Digital
leads the companies social and digital presence across the portfolio: five social accounts spanning the corporate brand, together with the group’s websites, search visibility, email and CRM communications, and paid media across all channels.
Responsibilities- Develop the social strategy across all five accounts, defining audience, tone, content pillars and platform priority per account while maintaining strategic coherence across the portfolio
- Recommend the annual social plan, channel mix and content volume for approval
- Set the creative direction and platform-native standard that the agency and in-house team produce against
- Manage accounts at different lifecycle stages
- Keep strategy current as platforms, formats and audience behavior shift, and bring new formats ahead of the market rather than behind it
- Act as the quality gate for all agency and in-house output before it goes forward for approval, returning work that fails brief, brand or platform standards
- Own the day-to-day management and leadership of the appointed agency across all accounts, holding them to scope, quality and agreed service levels.
- Educational
Qualifications:
Bachelor’s degree in marketing, Digital Media, Communications or a related field - Professional
Qualifications:
Certification in Meta Blueprint, Google Ads, Google Analytics or Tik Tok Marketing Science preferred
- 7–10 years of experience in social and digital marketing, including a minimum of 2 years managing both a team and an external agency
- Experience leading a multi-disciplinary team spanning creative, performance and analytical roles, rather than a single-discipline team
- Track record of developing team members toward broader scope or promotion
- Demonstrable ownership of multiple social accounts with distinct audiences and tone, rather than a single brand channel
- Proven record of growing reach and engagement through short-form video, particularly Tik Tok, evidenced by performance data rather than assertion
- Hands-on accountability for paid media budgets and cost per result across more than one channel
- GCC experience with familiarity with regional platform behavior and bilingual audiences strongly preferred
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