Senior Marketing Executive – Training & Education

Job description

About the Role: Medi Learn Tech Skills Training LLC is a Dubai-based professional training centre specialising in AI, emerging technologies, professional certifications, corporate training, and workforce development
. We are looking for a Senior Marketing Executive to take ownership of digital marketing, lead generation, content, campaigns, and marketing-driven growth.

This is a hands-on, commercially focused role for someone who can plan and execute campaigns, generate qualified B2B and B2C leads, create engaging content, use AI and modern marketing tools, and connect marketing activities to leads, conversions, and revenue
.

Key Responsibilities

• Develop and execute marketing campaigns for corporate training, professional certifications, workshops, and B2C programmes
  .
• Generate and nurture qualified B2B and B2C leads through digital marketing channels.
• Manage Google Ads/PPC, SEO, social media, email marketing, and marketing automation
  .
• Develop content for Linked In, Instagram, Facebook, websites, email campaigns, and promotional activities.
• Create and manage reels, short-form videos, promotional creatives, and educational content
  .
• Work closely with Sales to improve lead quality, conversion, and marketing-generated revenue.
• Manage website content, landing pages, campaigns, and conversion optimisation.
• Track lead sources, CPL, CAC, conversion rates, campaign ROI/ROMI, and marketing-generated revenue
  .
• Conduct competitor and market research and identify new growth opportunities.
• Support the launch and promotion of new training programmes and professional certifications.

AI & Modern Marketing Tools: The candidate should be comfortable using AI/LLM tools and modern content-production tools
, in addition to traditional marketing platforms. Hands-on experience with tools such as ChatGPT, Claude, Gemini, Perplexity, Google Ads, Google Analytics, Meta Ads Manager, Linked In Campaign Manager, SEMrush, Ahrefs, Google Search Console, CRM/marketing automation platforms, Canva, Cap Cut, Adobe or similar tools is highly desirable.

Candidates should clearly mention the tools they have personally used hands-on
.

Candidate Requirements

• 4-7 years of relevant marketing experience.
• Experience in training, education, EdTech, professional certification, or service-based businesses is preferred.
• Strong hands-on experience in lead generation and performance marketing
  .
• Proven B2B and B2C marketing experience.
• Strong understanding of digital marketing and social media.
• Ability to create and manage marketing content independently.
• Hands-on experience with AI/LLM and modern content creation tools
  .
• Strong analytical and reporting skills.
• Commercial mindset with a focus on leads, conversions, and revenue
  .
• UAE/GCC market experience is an advantage.
• Excellent English communication skills.

Performance Measures: The role will be evaluated based on qualified leads generated, B2B corporate training leads, B2C enrolments, lead-to-customer conversion, marketing-generated revenue, campaign ROI/ROMI, cost per lead/CAC, website and landing-page conversions, and content performance
.

• Digital Marketing
• Performance Marketing
• B2B Lead Generation
• B2C Lead Generation
• Google Ads / PPC
• SEO
• Social Media Marketing
• Content Creation
• Reels & Short-Form Video Creation
• Video Editing
• Email Marketing
• Marketing Automation
• CRM Management
• Google Analytics
• Campaign Analytics & Reporting
• Conversion Optimisation
• Landing Page Management
• AI / LLM Tools
• Canva or equivalent design tools
• Cap Cut or equivalent video editing tools
• Marketing ROI / ROMI Analysis
• Lead & Conversion Management
• Market Research