Director, Marketing - Special Projects | Temporary

(21120)

At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests' stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy™, and a team who are meticulous but warm, we seek to exceed our guests' expectations at every possible turn.

Glistening on a private apex of Palm Island, One&Only The Palm is an intimate beach-front retreat where the wonders of modern Dubai meet the charms of old Arabia. With abundant knowledge and generosity, we anticipate our guest's every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure.

This is not simply our job, it’s our passion.

One&Only The Palm is entering an exciting new era, marked by a series of significant new openings and elevated guest experiences that will further strengthen the resort’s position within Dubai’s ultra-luxury landscape.

We are seeking an experienced, highly agile Director, Marketing
- Special Projects to join the resort on a four-month assignment and support the strategic planning and execution of this important chapter.

Working closely with the Director of Sales & Marketing and resort leadership, the role will provide senior-level marketing support across the new openings, ensuring multiple work streams are delivered smoothly, at pace and to the standards of the One&Only brand.

This is a hands‑on leadership role for someone who can move confidently between strategy and execution, bring structure to complex projects and ensure every guest‑facing touchpoint contributes to a compelling and cohesive launch story.

• Lead and coordinate marketing work streams surrounding the resort’s upcoming openings, translating the overall positioning into clear launch plans, timelines and deliverables.
• Support the development of the overarching "New Era of One&Only The Palm" narrative, ensuring the individual openings come together as one powerful resort story.
• Develop detailed pre-opening, launch and post-launch marketing plans designed to build anticipation, generate awareness and sustain momentum beyond opening.

• Support the positioning and launch of the resort’s new culinary experiences in partnership with Michelin-star chef Yannick Alléno
  , ensuring each concept has a distinctive identity while contributing to the wider culinary positioning of One&Only The Palm.
• Coordinate campaign development, launch events, content, partnerships, media opportunities, influencer engagement and other marketing activity surrounding the openings.
• Work closely with Culinary, F&B and operational teams to translate the restaurant concepts and experiences into compelling consumer-facing stories.

• Oversee the marketing planning surrounding key opening events and activations, working alongside appointed agencies and internal stakeholders.
• Ensure event concepts, guest journeys, invitations, communications, content capture and post-event amplification are aligned and delivered to an exceptional standard.
• Identify opportunities to engage tastemakers, industry leaders, media, creators and key opinion leaders to build credibility and conversation around the openings.

• Work closely with PR, social, digital and creative partners to develop an integrated communications approach across earned, owned and paid channels.
• Identify strong editorial stories and cultural moments…