Social Media Marketing Specialist

Switch Foods is the first and only plant-based protein innovator and producer in the region. Switch recreates beloved regional grills in animal-free, cruelty-free, healthy, and nutritious form without compromising on taste or quality. Headquartered in KEZAD, Switch operates the region’s first entirely plant-based state-of-the-art facility focused on innovation and production of nutritious, sustainable foods. Switch Foods’ products are widely available across major retail outlets, online grocery platforms, and leading hotels and F&B chains in the UAE, as well as in export markets including Lebanon, Kuwait, Qatar, Egypt, Spain, Canada, and the US.

The brand offers a diverse range of 100% GMO-free, soy-free, allergen-free, gluten-free, vegan, and halal-certified products, showcasing a strong commitment to health, sustainability, and regional culinary traditions. Team members join a mission-driven organization dedicated to raising awareness of the health, environmental, and ethical benefits of plant-based diets.

This is a full-time Social Media Marketing Specialist role. The Social Media Marketing Specialist will manage and grow Switch Foods’ presence across key social platforms by planning, creating, and publishing engaging content aligned with brand voice and marketing goals. Day-to-day responsibilities include developing social media calendars, producing and editing visual and written content, monitoring performance metrics, and optimizing campaigns to increase reach, engagement, and conversions.

The role involves coordinating with marketing, sales, and product teams to support campaigns, launches, and promotional activities, as well as responding to audience interactions and fostering community engagement. The specialist will stay up to date on platform trends and best practices, propose creative ideas, and contribute to broader digital marketing initiatives.

• Candidates should possess strong skills in Social Media Marketing and Social Media Content Creation, including experience managing brand accounts and creating platform-specific content.
• Candidates should possess skills in Digital Marketing and Marketing, with the ability to support integrated campaigns and align social media efforts with overall brand strategy.
• Candidates should possess excellent Communication skills, including clear written communication in English and the ability to collaborate effectively with internal and external stakeholders.
• Experience using social media analytics tools, scheduling platforms, and basic design or video-editing tools (e.g., Canva, Adobe tools, mobile editing apps) is beneficial.
• Familiarity with the food and beverage sector, and an interest in sustainability and health-focused brands, is a plus.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience in social media or digital marketing.
• Ability to work on-site and off-site, manage multiple projects, and meet deadlines in a fast