Head of Brand Marketing

The Head of Brand Marketing leads the strategic development and delivery of brand marketing initiatives across all IMI assets – broadcast, digital, print platforms - as well as the corporate brand. Operating within a centralized marketing function, the role ensures each asset’s marketing strategy aligns with the group’s overarching vision while maintaining distinctive brand identities. This position plays a critical role in increasing audience engagement, enhancing brand equity, and ensuring IMI’s assets remain front of mind across the region.

The successful candidate will bring a deep understanding of media and content-led marketing and a proven ability to lead cross-functional teams and external partners to deliver impactful and measurable results.

• Minimum of 10 years’ experience in brand marketing, including at least 3+ years in a senior managerial role within the media, publishing, or digital content space

• Bachelor’s degree in Marketing, Communications, Media, or a related field;
  Master’s degree is preferred
• Develop and lead annual and quarterly brand marketing strategies that support brand awareness, audience growth, engagement, and reach across all IMI assets.
• Balance group-level brand consistency with asset-level differentiation in positioning, messaging, and creative approach.
• Plan and oversee the end-to-end delivery of integrated campaigns across digital, social, print, broadcast, and experiential platforms, from brief development to post-campaign analysis.
• Define clear objectives and KPIs, ensuring all campaigns are insight-driven, measurable, and aligned with business goals.
• Identify and negotiate media partnerships that extend reach, strengthen positioning, and create co-branded opportunities for the group and its assets.
• Support in the development and execution of brand activations, sponsor ships, and experiential events that enhance audience connection and brand equity.
• Ensure consistency in brand identity and messaging across all marketing and communications touchpoints and platforms.
• Lead the internal brand marketing team, providing direction, coaching, and performance oversight.
• Manage external agencies and partners to deliver high-quality creative content on time and within budget.
• Use data, research, and audience insights to inform campaign development, evaluate performance, and refine future strategies.
• Drive return on investment (ROI) by monitoring effectiveness, optimizing spend, and continuously improving campaign performance.
• Manage the brand marketing budget, ensuring resources are allocated efficiently across assets and platforms.
• Maintain strong relationships with GMs, EICs, product leads, sales teams, and communications to ensure alignment of priorities.
• Facilitate regular planning and review sessions between the centralized marketing team and the asset owners.
• Keep up to date with industry trends, audience behaviors, and platform developments to keep IMI’s brand marketing forward-thinking and competitive.
• Proven ability to develop and execute brand strategies and integrated campaigns across multiple platforms.
• Strong stakeholder management skills, with experience embedding marketing into editorial and product workflow.
• Strong understanding of audience behavior, segmentation, and content engagement across digital, broadcast, and print media in the MENA region.
• Demonstrated experience in leading and mentoring high-performing teams, managing agencies, and overseeing complex projects end to end.
• Commercial acumen with experience managing sizeable marketing budgets and optimizing for ROI.
• Excellent communication, presentation, and stakeholder management skills.
• Data- and insight-led, with a strong understanding of campaign performance metrics, digital analytics tools, and audience insight platforms.
• Fluent in both Arabic and English (written and spoken).
• High level of organization, strategic thinking, and ability to thrive in a fast-paced, deadline-driven environment.