Social Media Specialist & Content Creator

Job Title:
Social Media Specialist & Content Creator

Company:
The Liners Investment LLC

Employment Type:
Full Time

We are looking for a creative, proactive, and organized Social Media Specialist & Content Creator to manage the social media presence of our brands.

The role involves managing all company social media accounts, creating engaging content, interacting with our online communities, and developing fresh ideas to increase brand awareness, grow our following, and strengthen engagement. The successful candidate will also manage paid campaigns through Meta Ads Manager and provide ongoing support to the marketing team and other departments.

• Manage all company social media accounts, including Instagram, Tik Tok, Facebook, Linked In, and other relevant platforms.
• Develop and maintain content calendars, ensuring consistent posting across all brands.
• Generate fresh content ideas, campaign concepts, and creative approaches tailored to each brand’s identity and audience.
• Create original, on-brand content, including photos, videos, reels, Tik Toks, stories, captions, and graphics.
• Maintain an active presence across platforms by publishing regularly, participating in relevant trends, and engaging with audiences.
• Develop and implement strategies to grow followers organically, particularly on Tik Tok, while increasing reach, engagement, and brand awareness.
• Monitor and respond promptly to comments, direct messages, mentions, and customer inquiries in each brand’s tone of voice.
• Build relationships with followers through active interaction, and coordinate with the relevant teams to resolve customer concerns.
• Set up, manage, and optimize paid advertising campaigns through Meta Ads Manager, including audience targeting, budgets, creative testing, and performance tracking.
• Monitor social media and advertising performance, prepare regular reports, and recommend improvements based on results.
• Stay informed about platform updates, emerging trends, and competitor activity, translating insights into relevant ideas.
• Capture content on location, including events, product launches, behind-the-scenes moments, and daily brand activities.
• Collaborate with the creative, marketing, and operations teams to coordinate content and campaigns.
• Provide day-to-day support to the marketing team and other departments with content requests, launches, events, and brand-related projects as needed.

• At least 2 years of experience in social media management and content creation; experience with F&B, lifestyle, or fashion brands is preferred.
• Experience managing multiple brand accounts while maintaining distinct brand identities and tones of voice.
• Strong understanding of Instagram, Tik Tok, Facebook, Linked In, and their content formats and audiences.
• Demonstrated ability to develop creative ideas and grow social media audiences, particularly on Tik Tok.
• Hands-on experience with Meta Ads Manager, including campaign setup, targeting, optimization, and reporting.
• Basic photography, videography, and editing skills, with proficiency in tools such as Canva, Cap Cut, or Adobe Creative Suite.
• Strong writing and communication skills for captions, customer responses, and community engagement.
• A good eye for aesthetics, branding, and visual storytelling.
• Ability to interpret analytics and use insights to improve content and campaign performance.
• Excellent organization and time management skills, with the ability to handle multiple brands and priorities.
• A proactive, collaborative approach, with the initiative to propose ideas and support team needs.
  
  Willingness to visit brand locations and attend shoots, events, and launches as required.