About the Role
About the Role
The Opportunity
You'll own 's brand narrative, voice, and conversion content strategy, with PDPs and landing pages as your first priority. You'll also guide brand voice and conversion messaging for email and social, working with the teams responsible for those channels. A CRO Copywriter will report to you.
This is a hands‑on leadership role for someone who writes exceptional conversion copy, builds effective AI workflows, and can demonstrate commercial impact. You'll turn technical product features, customer concerns, and complex briefs into a simple, persuasive buying argument, deciding what to emphasise and what to omit.
The Problems You’ll Own
Primary — Make a bold brand believable
Customers buy a high‑consideration product online, often without trying it. Your content must resolve purchase concerns and make confident claims credible through relevant evidence and a clear buying argument for a US audience familiar with mattress marketing.
Secondary — Turn content instinct into compounding evidence
Build a repeatable content system that helps the team deliver better work with less rework. Make hypotheses explicit before testing and use supported findings to improve subsequent content.
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