Brand Strategist
Listed on 2026-10-13
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Marketing / Advertising / PR
Brand Ambassadors & Brand Management, Marketing Communications, Product Marketing, Marketing Strategy
Define and sharpen the brand foundation: purpose, positioning, values, tone of voice, and the differentiators that set the brand apart in its segment.
Translate the design philosophy and product decisions into brand language the market and the press can understand.
Build and maintain the brand narrative across product launches, press materials, stage presentations, and investor facing documents.
Develop the brand architecture across model tiers and variants, keeping each product line coherent with the parent brand while allowing room to breathe.
Work alongside the design team to make sure brand strategy and product design reinforce each other, with brand decisions grounded in observable design choices rather than marketing language.
Guide the development of brand assets: logomark usage, typography, colour, imagery direction, and the written tone that carries across every touchpoint.
Lead competitor and category analysis, mapping where the brand stands against regional and global players and where the real opportunity sits.
Develop audience understanding: who the brand is for, how they buy, what they care about, and how the brand earns their trust.
Shape the brand’s cultural footprint, including partnerships, collaborations, and editions that extend the brand into culture without diluting it.
Partner with communications, product, and commercial teams to keep every outbound message consistent with the brand position.
Build the brand playbook and keep it current as the brand grows.
Proven experience building or repositioning a brand, ideally in automotive, luxury, or another design led category.
Strong strategic writing: able to turn complex product and design decisions into clear, confident brand language.
Comfortable working directly with design and product teams, not only with marketing.
Understanding of regional context for the GCC market is a strong plus.
Experience launching a new brand from zero is a strong plus.
Adobe Suite
Keynote and PowerPoint for presentation development
Good proficiency in generative AI tools for ideation and visualization
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