Digital Marketing Coordinator

The Digital Marketing & Social Media Executive will support the company's marketing activities by creating engaging digital content, managing social media platforms, assisting with online advertising campaigns, and supporting e-commerce operations. The role requires creativity, strong organizational skills, and the ability to coordinate multiple marketing activities while maintaining brand consistency.

• Key Responsibilities

  • Content Creation: Develop marketing materials, including social media posts, banners, brochures, promotional creatives, and other digital marketing content.

  • Graphic Design: Design high-quality static creatives using Canva and other graphic design tools in line with the company's brand guidelines.

  • Social Media Management: Manage company social media accounts, prepare content calendars, schedule posts, and monitor audience engagement.

  • Digital Advertising: Assist in creating, managing, and optimizing advertising campaigns through Meta Ads Manager (Facebook and Instagram) and Google Ads.

  • E-commerce Support: Maintain product listings, update website content, coordinate online promotions, and support e-commerce platforms such as Shopify, Woo Commerce, Amazon, and Noon.

  • Campaign Coordination: Coordinate marketing campaigns from planning and content development through execution and performance evaluation.

  • Performance Monitoring: Track campaign results, analyze engagement and advertising performance, and provide recommendations for improvement.

  • Copywriting: Prepare engaging captions, promotional messages, advertising copy, and other marketing communications.

  • SEO and Email Marketing: Support basic search engine optimization (SEO), email marketing activities, and website traffic improvement initiatives.

  • Brand Management: Ensure consistent branding, messaging, and visual identity across all marketing channels.

  • Team and Vendor Coordination: Work closely with internal departments, external agencies, and marketing vendors to execute campaigns effectively.

  • Market Research: Monitor digital marketing trends, competitor activities, and industry best practices to identify opportunities for improvement.

  • Photography and Video Content: Assist with photography, videography, short-form video creation, and video editing when required.

  Note: The employee may be assigned additional marketing-related duties in line with business requirements and departmental objectives.

• Bachelor's degree or diploma in Marketing, Digital Marketing, Mass Communication, Graphic Design, or a related field is preferred.

• Relevant certifications in digital marketing, social media marketing, or graphic design will be an advantage.

• 1–3 years of experience in digital marketing, social media management, content creation, or a related field.

• Proficiency in Canva; knowledge of Adobe Creative Suite is an advantage.

• Practical experience managing social media accounts and developing engaging content.

• Basic knowledge of Meta Ads Manager and Google Ads.

• Familiarity with e-commerce platforms such as Shopify, Woo Commerce, Amazon, and Noon.

• Good written and verbal communication skills.

• Strong organizational, coordination, and time-management abilities.

• Ability to manage multiple projects, prioritize tasks, and meet deadlines.

• Creative thinking, attention to detail, and a results-oriented approach.

• Graphic design and digital content production.
• Copywriting for social media, advertising, and promotional campaigns.
• Basic understanding of SEO, email marketing, and digital analytics tools.
• Photography, videography, and video editing.
• Familiarity with social media scheduling and reporting tools.
• Understanding of digital campaign metrics, audience engagement, and online advertising…