Public Relations Manager

Job Title:
Public Relations Manager (Clinical Communications & Government Relations)

Job Location
:
Abu Dhabi

Supports the execution of Pure Health Group's public relations strategy by acting as the primary communications liaison between the Group Corporate Communications team, the clinical entities (SEHA, SEHA Clinics, Sakina and Sheikh Shakhbout Medical City) and the Department of Health – Abu Dhabi (DoH).

The role is responsible for identifying, developing and promoting clinical excellence stories, coordinating communications opportunities across the Group's healthcare facilities, and strengthening collaboration with DoH to amplify Pure Health's achievements. The position will contribute to increasing positive media coverage, enhancing stakeholder engagement and growing Pure Health's share of voice within Abu Dhabi’s healthcare sector.

• Act as the primary communications liaison between Pure Health Corporate Communications, the clinical entities (SEHA, SEHA Clinics, Sakina and SSMC) and the Department of Health – Abu Dhabi.
• Build and maintain strong working relationships with communications teams, hospital leadership, clinicians and DoH stakeholders to strengthen collaboration and identify communications opportunities.
• Develop and maintain a pipeline of newsworthy clinical stories, medical breakthroughs, research, innovation, patient success stories and service milestones across Pure Health's healthcare facilities.
• Coordinate with entity communications teams to proactively identify upcoming announcements and ensure alignment with Group communications priorities.
• Work closely with DoH to maximise opportunities for joint announcements, campaigns and media engagement that showcase Pure Health's contribution to healthcare excellence.
• Draft and review press releases, media materials, and other communications assets.
• Translate complex clinical and technical information into compelling content suitable for media, stakeholders and public audiences.
• Coordinate approvals and stakeholder alignment across multiple entities to ensure timely delivery of communications.
• Support high-profile healthcare announcements, media events and government engagement activities involving clinical entities.
• Monitor media coverage and analyse communications performance, providing regular reporting and recommendations to strengthen visibility and share of voice.
• Work collaboratively with internal communications, marketing, digital and brand teams to maximise integrated communications opportunities.
• Ensure all communications align with Pure Health's corporate messaging, brand standards and regulatory requirements.
• Support the Communications team with wider corporate and entity communications activities as required.

• Bachelor’s degree in communication, marketing or related field. (Masters preferred).
• Minimum 9 years of experience in PR/Communications with a strong track record of driving results.
• Experience working with healthcare providers, government entities or highly regulated industries is highly desirable.
• Experience managing multiple stakeholders and developing communications or executive and clinical audiences.
• Strong understanding of the UAE media landscape and healthcare sector.
• Knowledge of government communications and stakeholder engagement, particularly within Abu Dhabi.
• Experience developing press materials, media pitches and executive communications.
• Strong understanding of healthcare communications and the ability to translate complex clinical information into compelling stories.
• Experience working with monitoring and reporting tools to analyse PR performance.

About Pure Health: Pure Health is the UAE’s largest integrated healthcare platform, committed to revolutionizing the nation’s healthcare ecosystem and advancing the future of health through innovation, technology, and world-class care delivery

At Pure Health, you’ll be part of a transformational journey to redefine healthcare through technology and human-centered innovation. We empower our teams to create impact, challenge boundaries, and lead change. Working with us means contributing to a purpose driven mission—advancing the future of health—while growing your career in one of the UAE’s most dynamic, fast-evolving organizations.