Brand and Marketing Lead

Nova International General Contracting is a well established UAE-based company dedicated to delivering excellence in general contracting and construction, specialized in executing branded residences. We are committed to the highest standards of quality, innovation, and client satisfaction in every project we undertake. Our ambition is to grow as a trusted partner and deliver landmark developments that shape the future of the UAE’s built environment.

Join us as we set new benchmarks in construction and project delivery.

Role Overview

We are seeking a proactive and creative Marketing Executive to support the execution of integrated marketing initiatives across digital, social media, website, content, events, and brand communications. The ideal candidate will take a 360-degree approach to marketing, ensuring brand consistency and effective campaign delivery across all touchpoints while supporting the development and growth of the company's digital presence.

Key Responsibilities

Social Media Management

• Manage day-to-day social media activities across all platforms, including Instagram, Facebook, Linked In, X, Tik Tok, and You Tube.
• Develop and schedule engaging content aligned with brand objectives and campaign calendars.
• Coordinate with designers, videographers, agencies, and content creators to produce high-quality content.
• Monitor social media performance and prepare regular reports with insights and recommendations.
• Manage community engagement, comments, messages, and social media best practices.

Website & Digital Management

• Coordinate the development, maintenance, and optimization of company websites and landing pages.
• Work closely with developers, designers, and external vendors to ensure website projects are delivered on time and aligned with business objectives.
• Update website content, project information and marketing collaterals.
• Monitor website performance, user experience, SEO, and conversion opportunities.

Marketing Campaigns

• Support the planning and execution of integrated marketing campaigns across digital and traditional channels.
• Assist in the creation of campaign briefs, content plans, media assets, and promotional materials.
• Coordinate campaign launches, lead generation initiatives, and performance tracking.

Content & Brand Management

• Assist in developing marketing content, including emailers, newsletters, presentations, brochures, website copy, and promotional materials.
• Ensure all communications align with brand guidelines and messaging.
• Support photography, videography, and content production requirements.

Events & Partnerships

• Support the planning and execution of corporate events, activations, launches, exhibitions, and partner initiatives.
• Coordinate with suppliers, agencies, venues, and stakeholders to ensure successful delivery.

Reporting & Performance

• Track and report on campaign performance, social media metrics, website analytics, and lead generation activities.
• Provide recommendations to improve engagement, brand visibility, and marketing effectiveness.
• Stay updated on industry trends, emerging platforms, and competitor activity.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in marketing, digital marketing, or social media management.
• Strong understanding of social media platforms, content creation, and digital marketing best practices.
• Experience managing website projects and working with developers or digital agencies.
• Excellent written and verbal communication skills in English (Arabic is a plus).
• Proficiency in Microsoft Office and marketing platforms.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Experience with in real estate, luxury, hospitality, or…