Content Creator & SEO Specialist

This Full time on site position offers great opportunities for career growth.

Location:

Abu Dhabi, UAE
Industry: Real Estate

Employment Type:

Full-time

Experience:

3+ years in Content Creation & 4+ years in SEO

We are looking for a creative, strategic, and results-driven Content Creator & SEO Specialist to join our growing real estate team in the UAE. The ideal candidate combines strong content creation, SEO, social media, and digital marketing expertise with a deep understanding of the UAE real estate market. You will be responsible for creating high-quality, engaging content that strengthens our brand, increases organic visibility, attracts qualified audiences, and supports lead generation.

This role is ideal for someone who can think creatively while also using SEO data, analytics, search trends, and performance insights to continuously improve content results.

• Develop and execute content strategies aligned with real estate business and marketing objectives.
• Create high-quality content for websites, blogs, property listings, landing pages, social media, email campaigns, and digital marketing campaigns.
• Produce engaging content for Instagram, Tik Tok, Eurostaffs, You Tube, Facebook, and other relevant platforms.
• Write SEO-optimized blogs, articles, property descriptions, landing pages, website copy, and community guides.
• Conduct comprehensive keyword research, competitor analysis, search-intent research, and content-gap analysis.
• Implement on-page SEO, including title tags, meta descriptions, headings, URL structure, internal linking, keyword placement, schema/content structure, and content optimization.
• Develop content around UAE property markets, communities, developers, projects, investment opportunities, market trends, and real estate insights.
• Work closely with Sales and Marketing teams to identify content opportunities that can generate qualified leads.
• Transform property information and market insights into compelling stories, articles, social posts, videos, scripts, and campaigns.
• Monitor organic search and content performance using Google Search Console, Google Analytics/GA4, SEMrush, Ahrefs, or similar tools.
• Analyze traffic, rankings, engagement, conversions, and lead-generation performance and continuously optimize content.
• Stay up to date with Google search updates, SEO best practices, AI search trends, social media algorithms, and emerging content formats.
• Conduct competitor research and identify opportunities to increase the company’s organic visibility and market share.
• Maintain consistent brand voice, tone, accuracy, and quality across all content.
• Manage multiple content projects and deadlines in a fast-paced real estate environment.

• Minimum 4 years of professional SEO experience.
• Minimum 3 years of professional content creation/content writing experience.
• Previous experience in UAE real estate is strongly preferred.
• Proven experience developing and executing SEO and content strategies.
• Strong knowledge of technical and on-page SEO fundamentals.
• Hands‑on experience with keyword research, competitor analysis, content optimization, and SEO reporting.
• Proficiency with tools such as Google Search Console, Google Analytics/GA4, SEMrush, Ahrefs, or equivalent SEO platforms.
• Excellent English writing, editing, and communication skills.
• Strong understanding of social media platforms, content trends, audience behavior, and short-form video content.
• Ability to create content that is both creative and data-driven.
• Experience with Word Press or other CMS platforms.
• Familiarity with Canva, Cap Cut, Adobe Creative Suite, or similar content creation tools is an advantage.
• Strong research, analytical, organizational, and…