Senior Marketing Manager – HR Tech

Arc is a dynamic B2B events, data, and media platform redefining the way professionals connect and grow. With a portfolio of over 150 annual events and industry-leading content platforms, we empower communities in HR technology, agriculture and food, financial services, investing, and education technology.

Abu Dhabi, UAE

Hybrid working pattern

An exciting opportunity has opened at Arc Network for a Senior Marketing Manager to play a key role in the launch of HR Tech Abu Dhabi.

Arc Network connects business communities wherever, whenever and however people need to come together to meet, network, learn and grow their businesses. The business operates a portfolio of leading events, media brands and communities across a range of industries and markets.

HR Tech Abu Dhabi will bring together senior HR, People, Talent and Technology leaders with the innovators, solution providers and organisations shaping the future of work. The event will explore the rapidly evolving world of HR technology, AI, workforce transformation, employee experience and digital workplaces.

This is a particularly exciting opportunity as the successful candidate will be joining the team at the launch stage of a new event in Abu Dhabi, with the opportunity to help establish the brand, build its audience and shape its marketing strategy from the outset.

The Senior Marketing Manager will be responsible for leading the marketing of HR Tech Abu Dhabi's event launch. Candidates will require a special mix of strategic and tactical skills to be successful.

Working closely with the Portfolio Director, commercial team, content, operations and wider marketing function, you will develop campaigns that build awareness, drive registrations and generate high-quality commercial leads.

You will need to be proactive, commercially minded, organised and target driven, with the ability to work at pace and take ownership of campaigns from initial concept through to delivery.

This role will suit an experienced events marketer who enjoys building brands and audiences and is excited by the opportunity to help launch a major new HR technology event in the Abu Dhabi market.

• Develop and execute the marketing and launch strategy for HR Technology Abu Dhabi, working closely with the Portfolio Director and wider marketing team
• Initially own the day-to-day marketing of the event across the full marketing mix, including email, social media, PPC, paid social, digital advertising, content and database marketing. Eventually hand off a portion of the tactical execution to a junior marketer.
• Initially take ownership of the day-to-day marketing of the event across the full marketing mix, including email, social media, PPC, paid social, digital advertising, content and database marketing. As the team develops, transition elements of the tactical execution to a junior marketer, retaining overall ownership of the marketing strategy, performance and delivery.
• Drive delegate registrations and ensure campaigns consistently deliver against agreed volume and revenue targets
• Generate high-quality marketing qualified leads (MQLs) for the commercial team and work closely with sales to maximise conversion
• Develop compelling messaging and campaign content that clearly communicates the event proposition, speakers, content and networking opportunities
• Develop partnerships and cross-promotional opportunities with relevant HR, technology, business and professional organisations across the UAE and GCC
• Identify opportunities to grow the event's database and build a strong, engaged community ahead of launch and beyond
• Manage and monitor campaign performance, making recommendations and adjustments based on data and results
• Closely monitor…