Events Marketing Manager

Your Journey Starts Here.

This Isn't Just A Role - It's A Position Within A Global Lifestyle Powerhouse.

At The Group, you'll operate at the crossroads of culture, entertainment, and commercial ambition - contributing to an ecosystem that spans hospitality, entertainment, real estate, and beyond.

The Opportunity

A Platform for Those Who Deliver.

Whether you're in a frontline role, a specialist function, or a leadership position, every role presents an opportunity to make a meaningful impact.

Roles and Responsibilities

You Take Ownership. You Deliver With Precision.

You approach your responsibilities with discipline, a clear understanding of what the business requires, and a consistent attention to quality - working collaboratively and focused, at all times, on delivering meaningful output.

• Develop and manage integrated marketing strategies for live events, DJ performances, residencies and recurring event series.
• Work closely with the programming and events teams to develop, position and grow event brands and concepts.
• Lead marketing campaign planning and execution across digital, social media, content, PR and relevant promotional channels.
• Develop tailored marketing plans for individual events and event series, ensuring alignment with overall brand objectives.
• Oversee marketing timelines, campaign deliverables and cross-functional coordination.
• Identify opportunities to strengthen brand awareness, audience engagement and ticket sales.
• Act as a key marketing contact for artists, artist management, booking agencies and external partners.
• Manage artist-related marketing requirements, including promotional plans, announcements, content assets, approvals and contractual marketing deliverables.
• Coordinate communication between internal departments and external stakeholders to ensure smooth campaign execution.
• Build strong working relationships with artist teams and partners to maximise collaborative marketing opportunities.
• Lead the development of content strategies for individual event series, artist performances and event brands.
• Work closely with creative, social media and production teams to develop engaging, relevant and platform-specific content.
• Oversee content calendars, campaign rollouts and creative briefs.
• Identify content opportunities across the full event lifecycle, including pre-event promotion, live event coverage and post-event storytelling.
• Ensure all content reflects the positioning and identity of the respective event brand.
• Stay informed on emerging music, nightlife, cultural and social media trends.
• 2+ years of relevant marketing experience, ideally within live events, music, nightlife, entertainment or hospitality.
• Proven experience developing and managing marketing campaigns for live events, artists or entertainment brands.
• Strong understanding of electronic music, DJ culture, artist marketing and the international nightlife industry.
• Solid knowledge of digital marketing, social media, content strategy and paid media.
• Experience working directly with artists, management agencies, promoters and external partners is highly desirable.
• Strong project management, communication and stakeholder management skills.
• Ability to manage multiple campaigns, brands and events simultaneously.
• Creative and strategic mindset, combined with a hands-on approach to execution.
• Strong understanding of brand positioning, audience development and event promotion.
• Flexibility to work around live event schedules, including evenings and weekends when required.
• The ideal candidate will be a marketing professional who understands the culture behind live music and nightlife, knows how to translate artist programming into compelling marketing campaigns, and has the creative vision and organisational skills to…