CRM & Retention Manager
Listed on 2026-10-20
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Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing, Ecommerce, Marketing Communications
You will own the customer relationship and retention strategy for the brand s online store covering France and international markets Combining strategic planning with hands-on execution you will use Klaviyo to build customer journeys improve repeat purchase and grow customer lifetime value
Key Responsibilities- Own the CRM calendar including newsletters product launches seasonal campaigns and sales events
- Build launch and optimise Klaviyo flows covering welcome abandoned cart and browse post-purchase win-back and back-in-stock journeys
- Segment customers by purchase behaviour recency frequency value category and country
- Grow and maintain the subscriber database through sign-up forms pop-ups consent management and deliverability improvements
- Develop SMS and other relevant owned communication channels
- Run A B tests across subject lines content timing and offers
- Report on CRM revenue contribution engagement repeat purchase and customer lifetime value
- Coordinate campaigns with merchandising content and paid media teams
- Use generative AI to support content testing segmentation and campaign analysis
At least three years of CRM, email marketing or retention experience within B2C eCommerce.
Proven hands-on Klaviyo expertise, including flows, segmentation, templates and reporting.
Fluent written and spoken French and English.
Strong analytical skills and the ability to turn campaign results into practical improvements.
Practical experience using generative AI in day-to-day marketing work.
The ability to manage a campaign calendar while remaining closely involved in execution.
Advantageous Experience- Shopify and international eCommerce platforms such as Global-e.
- Fashion, sportswear or lifestyle brands.
- Basic HTML for email templates.
- GDPR requirements relating to email and SMS marketing.
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