Product Marketing Specialist | Go-to-Market

We’re Hiring:
Product Marketing Specialist | Go-to-Market

Employment Type: Full-Time

Level: Mid-Level

We are looking for a strategic and creative Product Marketing Specialist | Go-to-Market to develop product positioning, marketing strategies, launch plans, and customer‑facing messaging. The ideal candidate will connect product development, marketing, sales, and customer insights to successfully bring products to market, accelerate adoption, and support sustainable business growth.

• Develop and execute product marketing strategies aligned with business and product objectives.
• Build comprehensive go‑to‑market strategies for new products, features, services, and market expansions.
• Conduct market research to understand customer needs, industry trends, competitive activity, and market opportunities.
• Define target audiences, customer segments, buyer personas, and key purchasing motivations.
• Develop clear product positioning and differentiated value propositions.
• Create compelling product messaging for different customer segments and marketing channels.
• Develop go‑to‑market plans covering objectives, positioning, pricing, channels, campaigns, timelines, and launch activities.
• Coordinate product launches across marketing, sales, product, customer success, and commercial teams.
• Develop product launch calendars, campaign plans, communication materials, and execution schedules.
• Create sales enablement materials including presentations, product guides, brochures, FAQs, battle cards, and case studies.
• Work closely with sales teams to communicate product benefits, differentiators, use cases, and competitive positioning.
• Develop content for websites, landing pages, email campaigns, social media, advertising, presentations, and other marketing channels.
• Collaborate with product managers to translate technical product features into clear customer benefits.
• Support pricing, packaging, promotional, and product‑bundling strategies based on market insights.
• Monitor competitor products, pricing, messaging, campaigns, and market positioning.
• Identify competitive advantages and recommend strategies to strengthen product differentiation.
• Develop customer‑facing campaigns designed to drive awareness, consideration, adoption, and retention.
• Coordinate product demos, webinars, events, launches, and promotional activities.
• Gather customer feedback and market intelligence to identify product and messaging improvements.
• Track product marketing KPIs including awareness, leads, engagement, conversion, adoption, and revenue contribution.
• Analyze campaign and launch performance and recommend improvements based on data.
• Prepare product marketing reports, market updates, campaign reviews, and management presentations.
• Work with digital marketing teams to optimize paid, organic, email, social, and content marketing initiatives.
• Support regional or international product launches by adapting messaging and marketing materials to local markets.
• Maintain consistent product messaging and brand positioning across all customer touchpoints.
• Identify new market segments, partnerships, channels, and growth opportunities.
• Continuously improve go‑to‑market processes, launch frameworks, customer communications, and product marketing effectiveness.

• Diploma or Bachelor’s degree in Marketing, Business Administration, Communications, Product Management, or a related field.
• Previous experience in product marketing, go‑to‑market strategy, digital marketing, brand marketing, or a similar role.
• Strong understanding of product positioning, customer segmentation, value propositions, and marketing strategy.
• Experience developing and executing go‑to‑market plans and product launch campaigns.
• Strong market research and competitive analysis…