Creative Content Creator

The role will focus primarily on photography, videography, short-form video production, and editing, covering coffee, beverages, food, bakery and pastry products, outlets, campaigns, events, activations, and overall brand experiences. The successful candidate will work closely with the Brand & Marketing Manager, as well as Coffee, Kitchen, Pastry, Bakery, Operations, and outlet teams, to translate creative briefs and marketing plans into engaging, high-quality, platform-ready content

• Content Production
• Create high-quality photography and videography for multiple specialty coffee and F&B brands.
• Shoot and edit Reels, Stories, short-form videos, social media posts, and campaign content
  .
• Produce visually engaging content featuring coffee, beverages, food, bakery and pastry products, lifestyle concepts, outlets, and events.
• Capture behind-the-scenes content, including coffee preparation, brewing, latte art, food preparation, plating, baking, pastry production, and other operational processes.
• Creative Development
• Plan and execute content shoots based on marketing briefs, campaign requirements, and monthly content plans.
• Develop fresh and relevant creative concepts while maintaining the unique visual identity and positioning of each brand.
• Stay updated on current social media, F&B, hospitality, and specialty coffee content trends and identify relevant creative opportunities.
• Contribute creative ideas for product launches, seasonal campaigns, promotions, collaborations, and new outlet openings.
• Editing & Post-Production
• Edit photography and video content to a professional standard.
• Handle colour correction, sound, text overlays, transitions, basic retouching, and other postproduction requirements.
• Ensure final content is optimized for the relevant social media platforms and formats.
• Maintain organized files for raw footage, photography, edited assets, and final approved content.
• Events & Brand Activations
• Provide photography and videography coverage for events, activations, collaborations, pop-ups, launches, and other brand activities when required.
• Coordinate with relevant departments and outlet teams to ensure products, locations, and operational requirements are ready for scheduled shoots.
• Collaboration & Delivery
• Work closely with the Brand & Marketing Manager to execute creative briefs and marketing requirements.
• Coordinate effectively with Coffee, Kitchen, Pastry, Bakery, Operations, and outlet teams during content production.
• Manage multiple content requirements across different brands while maintaining consistency and quality.
• Deliver content within agreed timelines and respond professionally to creative feedback and revisions.

• 2–4 years of hands-on experience
  in content creation, photography, videography, or a similar creative role.
• Previous experience within F&B, specialty coffee, cafés, restaurants, hospitality, or lifestyle brands is strongly preferred.
• Strong portfolio demonstrating actual hands-on photography, videography, editing, and short form social media content.
• Strong understanding of food and beverage photography and videography
  .
• Hands-on experience with professional cameras, lighting, composition, framing, and mobile content production.
• Strong photo and video editing skills.
• Experience using Adobe Creative Suite, DaVinci Resolve, Cap Cut, or similar editing tools
  .
• Good understanding of Instagram, Tik Tok, Reels, Stories, and current short-form content formats
  .
• Knowledge or experience within the specialty coffee industry
  will be considered an advantage.
• Strong creative eye with excellent attention to visual details.
• Good written and spoken English;
  Arabic is an advantage
  .
• Ability to work across multiple brands and adapt content to different brand identities and visual guidelines.
• Ability to work independently and manage shoots from concept through final delivery.
• Flexible to travel between outlets and attend shoots, product launches, events, and activations when required.