Job specializations:
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Marketing / Advertising / PR
Job Description & How to Apply Below
Develop and execute integrated marketing strategies aligned with business goals.
Plan and launch multi-channel campaigns to drive awareness and leads.
Support go-to-market (GTM) strategies for product launches and updates.
Demand Generation & Growth- Paid campaigns (Google, Linked In, Meta)
- Organic channels (SEO, content, social)
- Optimize campaigns for conversion, CAC, and ROI.
- Collaborate with growth and sales teams to improve lead quality and funnel performance.
- Develop positioning and messaging for Munsit and other CNTXT products.
- Translate technical AI capabilities into clear value propositions.
- Create product-focused content such as:
-Case studies-Landing pages-Sales collateral-Support product adoption through targeted campaigns and user education.
- Lead content strategy, including:
-Blog posts-Social media-Thought leadership in AI-Ensure consistent brand voice and messaging across channels.
-Build CNTXT’s presence as a leader in AI innovation.
- Track and analyze marketing performance using tools like:
-Google Analytics-Hub Spot / CRM platforms-Campaign dashboards - Monitor key metrics:
-Leads and conversions-Campaign ROI-Engagement metrics-Generate insights to improve marketing effectiveness.
- Work closely with:
-Product team (for messaging and GTM)-Growth team (for experimentation and scaling)-Sales team (for pipeline and enablement)-Align marketing activities with overall business objectives.
- 5–7+ years of experience in marketing roles, preferably in tech, SaaS, or AI companies.
- Strong experience in digital marketing and campaign management.
- Experience in product marketing and go-to-market strategies.
- Familiarity with analytics and marketing tools.
- Strong communication skills, especially in simplifying technical concepts.
- Experience in AI or deep tech products.
- Knowledge of B2B SaaS marketing and funnels.
- Experience with CRM and marketing automation tools (Hub Spot, Salesforce).
- Familiarity with growth marketing and experimentation.
- Experience working in a startup or high-growth environment.
- Strategic thinker with strong execution skills.
- Data-driven and results-oriented.
- Creative and customer-focused.
- Proactive and self-driven.
- Comfortable with ambiguity and fast-paced environments.
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