Associate Vice President, Commerce, MENA

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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Role summary and impact

The Media E-Commerce Director is responsible for driving online sales growth by integrating media strategies with e-commerce initiatives. This role oversees the planning, execution, and optimization of media campaigns across digital platforms to boost product visibility, traffic, and conversion. The ideal candidate combines expertise in digital media and e-commerce to lead cross-functional teams in delivering measurable business results.

• Demonstrate expertise in understanding the commerce landscape across MENA markets.
• Develop and implement tailored commerce strategies for clients, considering their business objectives, readiness, and commerce maturity.
• Offer solid and quantified digital commerce solutions to clients, aligning with their goals and objectives.
• Oversee Retail Media Planning, Activation, and optimization. Be operationally sound and ensure proper operational resource planning across departments.
• Provide oversight and management of client's commerce teams, ensuring day-to-day deliverables and planning were executed effectively.
• Upskill the team's knowledge and capabilities to enhance their ability to serve clients and drive personal growth.
• Work on expanding client's current scopes and identified new commerce solutions to drive business benefits.
• Educate clients on emerging market trends and how they could be utilized to meet their business objectives.
• Help commerce director with new business pitches and product development for the practice.
• Ability to excel in a matrix environment, this role will require cross-functional collaboration between different practices within Nexus (Data & Tech, Programmatic, Performance, Content & SEO).
• Responsible for tracking and optimizing client KPIs ensuring client satisfaction and facilitating client retention.

Skills and Experience

AtWPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embraceWPP &WPP Media’ssharedcorevalues:

• Be
  Extraordinary
  by Leading Collectively to Inspire transformational Creativity.
• Create an
  Open
  environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead
  Optimistically
  by Championing Growthand Development to Mobilize the Enterprise.

• 8-10 years’ experience within the digital/eCommerce media space is preferred.
• Has strong knowledge of Amazon and e-retail merchandising and media capabilities in the Middle East.
• FMCG, Retail, E-Commerce/Shoppers Market and Direct Response experience is a plus.
• Thorough understanding of various types of media specific, but not limited to digital, mobile, social media, digital content partnerships, e-commerce and video.
• Proficient in reporting and analytics - strong analytical and strategic thinker who can interpret data at a glance.
• An entrepreneurial spirit with the operational skills to ensure self-directed. projects and ideas are seen through to execution.
• Comfortable working with budgets and numbers.
• Excellent verbal and written skills.
• Exceptional organizational skills, multi-tasking capabilities and…