Boutique Manager

Position Summary

The Boutique Manager is responsible for leading the overall performance of the boutique by delivering outstanding commercial results while ensuring an exceptional luxury client experience. Acting as a true Brand Ambassador, the Boutique Manager inspires and develops a high-performing team, fosters long-term client relationships, and guarantees that every aspect of the boutique reflects Damiani's heritage of Italian craftsmanship, elegance, and excellence.

• Drive the boutique to achieve and exceed monthly and annual sales objectives.
• Monitor and analyze key performance indicators (KPIs), including Sales, Conversion Rate, Average Transaction Value (ATV), Units Per Transaction (UPT), CRM performance, and Client Retention.
• Develop and execute strategic action plans to maximize business opportunities and profitability.
• Identify sales trends and implement initiatives to improve boutique performance.

• Deliver an exceptional, personalized, and memorable luxury shopping experience.
• Build, develop, and maintain long-term relationships with local and international High-Net-Worth (HNW) and VIP clients.
• Lead clienteling activities through CRM, private appointments, boutique events, and proactive follow-up.
• Ensure the highest standards of hospitality, discretion, and after-sales service.
• Resolve customer concerns professionally while preserving client loyalty and brand reputation.
• Recruit, coach, mentor, and inspire a multicultural team to achieve excellence.
• Foster a collaborative, performance-driven culture through continuous feedback and coaching.
• Conduct regular performance reviews, set individual objectives, and support career development.
• Lead daily briefings and ensure the team maintains outstanding product knowledge and service standards.
• Promote employee engagement while ensuring compliance with company policies and procedures.
• Oversee all daily boutique operations, ensuring efficiency and operational excellence.
• Manage inventory, stock accuracy, cycle counts, transfers, and loss prevention.
• Ensure the boutique consistently meets Damiani's visual merchandising and presentation standards.
• Coordinate effectively with Head Office and Regional Management regarding business performance, operational requirements, and commercial initiatives.
• Ensure compliance with health, safety, security, and operational policies.

• Act as a Brand Ambassador, representing Damiani's values, heritage, and commitment to Italian craftsmanship.
• Maintain expert knowledge of all collections, product innovations, and bespoke services.
• Organize and support boutique events, VIP experiences, and exclusive client activations.
• Ensure impeccable personal presentation and professionalism at all times.

• Proven experience as a Boutique Manager, Store Manager, or Assistant Boutique Manager within the luxury retail industry.
• Previous experience in fine jewellery, high-end watches, or luxury fashion is highly desirable.
• Demonstrated success in achieving commercial objectives and leading high-performing teams.
• Strong expertise in luxury clienteling and CRM management.
• Excellent leadership, coaching, and people development skills.
• Strong analytical, organizational, and problem-solving abilities.
• Ability to work effectively in a fast-paced, multicultural environment.

• Arabic and/or Italian would be considered an advantage.