Sales Director; UAE — FMCG Principal; Canned Food & Snacking

Sales Director (UAE) — FMCG Principal (Canned Food & Snacking)

Industry: FMCG | Food & Beverage | Canned Food | Snacks

Function: Sales Leadership | Modern Trade | Route-to-Market | Distribution

Level: Sales Director / Head of Sales

We’re hiring a Sales Director for an FMCG principal in canned food and snacking
. This is a senior commercial leadership role focused on building and scaling Modern Trade accounts across the UAE and appointing/managing regional distributors to accelerate growth, visibility, and market penetration.

You’ll own the UAE sales strategy
, lead key account development
, and drive a high‑performance route-to-market (RTM) model across Modern Trade, General Trade, and regional distribution
.

• Develop and execute the UAE go-to-market strategy for canned food and snack categories
• Build, negotiate, and grow Modern Trade / Key Accounts in the UAE (listing, promotions, trade terms, JBPs)
• Drive new listings, shelf space, planograms, merchandising, and visibility across major retailers
• Appoint, onboard, and manage regional distributors (UAE + wider GCC exposure preferred)
• Manage pricing strategy,
  trade spend
  , promotional calendars, and category growth plans
• Deliver accurate forecasting, demand planning inputs, and S&OP alignment
• Monitor market intelligence: competitor activity, pricing, promotions, and channel opportunities
• Build and coach a sales team (if applicable) and create strong KPI‑driven execution culture

• Proven experience as a Sales Director / Head of Sales / Senior Sales Manager within FMCG food (canned food, snacking, grocery, ambient food, impulse categories)
• Strong track record in Modern Trade UAE
  : key account management, negotiations, and retailer relationships
• Hands‑on expertise in appointing distributors and building a scalable distribution / RTM model
• Strong understanding of UAE retail landscape and trade dynamics
• Commercially sharp: P&L mindset, margin management, pricing, trade terms, trade marketing
• Data‑driven approach to forecasting, sales planning, and performance management
• Excellent stakeholder management with principals, distributors, and retail buyers
• UAE experience is essential; GCC exposure is a strong advantage

• Modern Trade accounts opened/expanded with strong rate of sale and promotional cadence
• High‑performing distributor network appointed with clear territories, targets, and execution standards
• Improved distribution, availability, visibility
  , and consistent on‑shelf execution across priority channels
• Predictable forecasting and strong commercial governance (terms, pricing, trade spend control)

If you’re a high‑impact FMCG sales leader who can build Modern Trade and distribution from the ground up, we’d like to hear from you.

Apply via Linked In or message directly with your CV and a short summary of UAE Modern Trade wins + distributor appointment experience.

Keyword Stack

Sales Director, Head of Sales, FMCG, Food FMCG, Canned Food, Snacks, Snacking, Grocery, Ambient Food, Packaged Food, Food & Beverage, Modern Trade, Key Accounts, Key Account Management, KAM, UAE Modern Trade, Retail Sales, Retail Negotiation, Trade Terms, Joint Business Planning, JBP, Listing, New Listings, Planograms, Shelf Space, Merchandising, Visibility, Promotions, Trade Marketing, Trade Spend, RTM, Route to Market, Go To Market, GTM, Distribution, Distributor Management, Distributor Appointment, Channel Development, General Trade, Traditional Trade, Wholesale, Hypermarkets, Supermarkets, Convenience, Ho Re Ca , UAE, Abu Dhabi, Dubai, GCC, Demand Planning, Forecasting, S&OP, Sales Strategy, Market Penetration, Market Expansion, Revenue Growth, P&L, Margin Management, Pricing Strategy, Category Growth, Commercial

• Director

• Full-time

• Business Development and Management
• Industries:
  Food and Beverage Services, Food and Beverage Manufacturing, and Food and Beverage Retail

Referrals increase your chances of interviewing at eMagine Solutions by 2x

Apply BELOW