Business Development Manager

Job Description:

Division: Commercial

Department: Marketing

Business Unit: Emirates Steel

Reports to: Director – Marketing

Role Level: Manager

Work Schedule: General

Direct Reports: None

The Manager – Business Development will lead strategic initiatives to position the company as a preferred partner across key steel-consuming sectors, including manufacturing, construction, and downstream industries.

The role will focus on identifying and developing new commercial opportunities across the construction value chain, with particular emphasis on wire rod products and applications. The successful candidate will provide technical expertise and value‑engineering solutions that help customers optimise steel usage, reduce costs, improve sustainability, and enhance overall project value.

This position is responsible for building a strong opportunity pipeline, converting market leads into sustainable revenue, and unlocking downstream opportunities that generate incremental profit for the business.

• Develop and maintain strong relationships with customers, developers, contractors, consultants, manufacturers, fabricators, government authorities, and other key stakeholders.
• Promote the company’s steel products, technical capabilities, and value-added solutions across relevant market segments.
• Identify new applications and downstream opportunities for wire rod products.
• Represent the company at industry events, conferences, seminars, and customer forums.
• Educate stakeholders on the technical, commercial, and sustainability benefits of the company’s steel solutions.
• Conduct market research to identify industry trends, customer requirements, competitor activity, and emerging opportunities.
• Translate market insights into practical commercial offerings and business-development initiatives.

• Build and maintain a qualified pipeline of leads and commercial opportunities for the assigned product category.
• Convert prospective leads into tangible revenue-generating opportunities.
• Work closely with the Sales team to improve lead-to-opportunity and opportunity-to-sale conversion rates.
• Develop business cases, commercial proposals, and customer-specific value propositions.
• Track the progress of opportunities and address commercial or technical barriers affecting conversion.
• Establish relationships with stakeholders who influence steel specifications and purchasing decisions.

• Provide technical guidance to customers to optimise steel usage and maximise value for both the customer and the company.
• Support customers in selecting suitable wire rod products and applications based on their operational and technical requirements.
• Collaborate with R&D, engineering, production, quality, and sales teams to develop innovative steel solutions.
• Support the development and commercial promotion of customised offerings across the wire rod product range.
• Identify opportunities to provide additional services and solutions across the downstream value chain.
• Lead value-engineering initiatives focused on design optimisation, cost reduction, operational efficiency, and improved product performance.

• Develop solutions that support customers’ sustainability objectives, including reducing material waste, energy consumption, emissions, and overall environmental impact.
• Ensure sustainability considerations are incorporated into new products, services, and customer solutions.
• Lead cross-functional initiatives to develop and refine sustainable steel offerings.
• Promote innovative applications that strengthen the company’s position within wire rod-consuming sectors.

• Establish KPIs covering revenue generation, profitability, pipeline development, opportunity conversion, customer satisfaction, and value creation.
• Monitor business-development activities and measure their commercial impact.
• Prepare regular reports and presentations for senior leadership.
• Provide clear updates on pipeline progress, market developments, customer engagement, risks, and commercial…