Business Development Manager; wirerods

Manager, Business Development – Wire Rod

Division: Commercial

Department: Marketing

Reports To: Director, Marketing

The Manager, Business Development – Wire Rod is responsible for identifying and developing new commercial opportunities across key steel-consuming sectors, including construction, manufacturing and downstream Wire Rod applications.

The role will position the Company as a trusted technical and commercial partner by combining market development, stakeholder engagement, technical expertise and value-engineering solutions. Working closely with Sales, R&D, Engineering, Production, Quality and other internal teams, the role will develop tailored Wire Rod solutions that address customer requirements, improve product performance, reduce costs and support sustainability objectives.

The position will drive sustainable incremental revenue, profitability and market share by expanding the Company’s presence across existing and emerging Wire Rod-consuming sectors.

• Develop and implement market-development plans for Wire Rod products across priority customer segments and applications.
• Build and maintain strong relationships with existing and prospective customers, including manufacturers, processors, fabricators, contractors, consultants and other relevant industry stakeholders.
• Position the Company as a trusted partner by demonstrating the technical, commercial and sustainability benefits of its Wire Rod products and solutions.
• Represent the Company at industry events, conferences, exhibitions and technical seminars.
• Conduct regular market research to identify industry trends, customer needs, competitor activity, emerging applications and potential areas for growth.
• Translate market insights into clear product, service and business-development opportunities.
• Develop a strong understanding of customer operations, technical challenges and commercial priorities.

• Build and maintain a qualified pipeline of opportunities across targeted Wire Rod-consuming sectors.
• Identify potential customers, new applications and untapped market segments that can generate incremental revenue and profitability.
• Develop opportunity plans, value propositions and business cases for priority prospects.
• Work closely with the Sales team to convert qualified leads into commercial opportunities and long-term customer relationships.
• Support customer presentations, commercial proposals, technical discussions, product trials and negotiations.
• Monitor opportunity progress and proactively address technical, commercial or operational barriers affecting conversion.
• Maintain accurate pipeline, customer and opportunity information within the relevant reporting or CRM systems.

• Provide technical guidance to customers on the effective selection and application of Wire Rod products.
• Identify opportunities to optimize product specifications, steel usage, manufacturing efficiency and total cost of ownership for customers.
• Develop value-engineering solutions that create measurable benefits for both the customer and the Company.
• Work with customers to understand product-performance requirements and recommend suitable grades, specifications and technical solutions.
• Collaborate with R&D, Engineering, Production, Quality and Supply Chain teams to develop customized products and services.
• Coordinate product trials, technical evaluations, customer qualification processes and product approvals.
• Support the resolution of technical concerns that may affect customer satisfaction or future business development.

• Identify opportunities to expand the Company’s Wire Rod portfolio…