SME Business Development Manager

Role Purpose

The Business Development Manager is responsible for generating new business and growing the SME Personal Lines portfolio through proactive business development activities. This is a pure sales and hunting role focused on acquiring new SME clients, developing strategic referral sources, and building a sustainable pipeline of opportunities, with a primary focus on the Abu Dhabi market.

The role holder will be an individual contributor responsible for identifying prospects, building relationships, converting opportunities into new business, and achieving agreed sales and revenue targets.

• Proactively identify, prospect, and acquire new SME clients for Personal Lines insurance products.
• Build and maintain a strong pipeline of qualified prospects through direct sales activities, networking, referrals, and market mapping.
• Maintain regular follow-up with prospects to maximize conversion rates and secure new business.

• Conduct client meetings and presentations to understand customer needs and recommend suitable insurance solutions.
• Drive new business production and achieve agreed sales, premium, and revenue targets.
• Promote cross-selling opportunities where relevant in collaboration with other business units.

• Develop and manage relationships with business owners, decision-makers, partners, brokers, and referral sources to generate new business opportunities.
• Build strong and long‑term relationships with clients to support retention and future growth opportunities.
• Act as the primary point of contact throughout the sales process, ensuring a professional and customer‑focused experience.

• Maintain accurate records of sales activities, opportunities, and pipeline development within the CRM system.
• Maintain and provide regular updates on sales pipeline, business development activities, and revenue performance.
• Prepare periodic sales reports and forecasts as required.

• Monitor market activity, competitor developments, and emerging opportunities within the SME segment, particularly in Abu Dhabi.
• Represent the company at industry events, networking forums, and business communities to enhance market presence and generate leads.
• Develop strategic referral sources and business relationships to support sustainable new business growth.

• Work closely with underwriting, operations, and customer service teams to ensure smooth onboarding of new clients.
• Ensure all sales activities are conducted in accordance with company policies, regulatory requirements, and compliance standards.
• Work independently and manage a sales pipeline effectively while maintaining effective collaboration with internal teams.

• Minimum 2-3 years of business development or sales experience within the insurance industry in the Abu Dhabi market.
• Proven track record of acquiring new business and achieving sales targets.
• Strong network and market knowledge within the Abu Dhabi UAE SME segment.
• Experience selling Personal Lines or SME insurance products.
• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proficient in Microsoft Office and CRM systems.

Relationship Building | Negotiation & Influencing
Communication & Presentation | Prospecting & Lead Generation |Self-Motivated & Results-Driven | Commercial Mindset |Sales & Business Development | Pipeline Management |Market Knowledge | Customer Focus |Independent Working | Relationship Management

• Existing network of SME clients and referral sources within Abu Dhabi.
• Experience with in UAE insurance companies, brokers, or direct sales channels.