Regional Modern Trade Manager

Job description

Key Accountabilities

• Develop and execute the Modern Trade business strategy and annual sales plans in line with overall business objectives.
• Manage and grow national key accounts, including major UAE retail partners, through effective negotiations and joint business planning.
• Drive sales, profitability, distribution, SKU listings, promotions, and in-store visibility across Modern Trade channels.
• Manage trade spend, promotional calendars, and commercial investments to maximize sales and profitability.
• Monitor sales performance, category share, market trends, consumer insights, and competitor activities to identify growth opportunities.
• Ensure effective in-store execution, planogram compliance, promotional implementation, and availability across store formats.
• Collaborate with Supply Chain, Marketing, Finance, and other functions to ensure product availability, operational efficiency, and cost effectiveness.
• Lead and develop Key Account and Merchandising teams through coaching, performance management, training, and succession planning.
• Provide business reviews, performance reports, and strategic recommendations to senior management.
• Build strong customer relationships and foster a results-oriented, collaborative, and high-performance culture.

8-10 years of progressive experience in FMCG sales, with at least 5 years in a Modern Trade management role within the Food & Beverage sector in the UAE.

Bachelor's degree in business administration, or related field (MBA preferred).