Sales Supervisor - Traditional Trade

The purpose for this position is to implement the Departmental Sales and Distribution objectives set by the Area Manager and to supervise the day-to-day Sales operation in the assigned area in a responsible manner in accordance to set targets, business plan and standards. The role of a Sales Supervisor requires effective interaction with customers, strong negotiation and influencing skills, excellent supervisory skills, as well as a keen feel and eye for bringing concerns and ideas back to the respective internal stakeholders at NFPC.

• Develop and execute sales plans to drive product availability, visibility, and market share in the traditional trade channel.
• Coach, communicate, motivate, and support route teams in their achievement of route targets.
• Manages employee performance to ensure customer base goals are achieved. Maximizing revenue and profit from existing customers, protection of company assets and safety.
• Manage route planning and area coverage to optimize time and productivity.
• Conduct regular market surveys to determine existing route plan efficiency and enhance as necessary.
• Maintaining accurate and to-date records (customer base data management).
• Monitor and track sales performance, volume targets, and productivity KPIs regularly.
• Continually seek additional revenue opportunities with existing and potential new customers.
• Ensure collections are done in a proper timely manner.
• Conduct daily market visits to assess the adequacy of the sales and distribution network, study market trends and activities.
• Conduct daily assessment of sales and distribution by meeting the sales team.
• Report to management any change to current market situation and information on competitor’s activities in order to generate ideas to increase sales & distribution.
• Daily, weekly, monthly and annual budgeting and planning for route teams.

• Degree educated or relevant experience.
• 5+years of experience in sales, preferably in FMCG (Food & Beverage & Water and Dairy) with at least 2–4 years in a supervisory role.
• Market and competitive awareness
• Strong understanding of traditional trade dynamics and retail operations
• Excellent interpersonal, negotiation, analytical, problem-solving and leadership skills.