Senior Sales Executive

Drive sponsorship, exhibition, partnership and media revenue across a portfolio of international energy events and media products, covering the Middle East, Europe, Asia and other key global markets.
Identify and convert new business, develop existing accounts and manage the full sales cycle from prospecting and pitching through negotiation, contracting and closing. Support new event launches by securing sponsors, exhibitors and partners, building first-edition pipelines and developing opportunities for retention, rebooking and growth.

Proactively identify, qualify and convert new commercial opportunities through cold calling, targeted email outreach, networking, referrals, social selling and face-to-face meetings. Build relationships with local and international organisations whose commercial objectives align with the portfolio. Engage decision-makers across marketing, communications, business development, commercial and executive leadership.

Sell headline and session sponsor ships, strategic partnerships, exhibition packages, branding opportunities, networking activities and bespoke event solutions. Understand client objectives and recommend relevant packages that demonstrate clear commercial value. Identify opportunities to increase investment through additional sponsorship, participation and media opportunities.

Take ownership of opportunities from initial contact through qualification, proposal development, negotiation, contracting and closing. Prepare persuasive proposals and presentations that communicate audience profiles, event positioning and the benefits of participation. Negotiate effectively while protecting commercial value and consistently achieving or exceeding individual revenue targets.

Manage and develop relationships with existing sponsors, exhibitors and commercial partners. Maintain regular contact throughout the sales and event cycle, understand changing client priorities and encourage repeat participation. Grow accounts through rebooking, upselling and cross-selling across events, markets and relevant products.

Support the commercial launch of new events and entry into new territories. Research target organisations, identify sponsors and partners, develop prospect lists and build qualified pipelines. Secure first-edition revenue and strengthen future editions through client retention, account development and increased investment.

Develop a strong understanding of assigned industries, markets and regions. Monitor competitor events, sponsorship activity, market trends and emerging businesses. Identify commercial opportunities and provide insights to inform event positioning, sponsorship packages and future portfolio development.

Maintain accurate client information, sales activity and opportunity records in the CRM. Record realistic opportunity values, closing dates and clear next steps. Actively progress opportunities through the sales cycle and provide reliable forecasts and regular pipeline updates. Understand pipeline value and conversion rates to prioritise activity and address revenue gaps.

Work closely with event management, marketing, content, operations, production and finance to support successful delivery. Communicate client requirements and contractual commitments clearly. Share market feedback to strengthen commercial propositions and ensure sponsors and partners receive a high-quality experience from contract signing through event delivery.

Attend events, exhibitions, conferences and industry meetings as required. Meet existing and prospective clients, generate leads and develop commercial relationships. Represent the organisation professionally with senior executives, industry leaders, commercial partners and relevant government stakeholders.

• Achievement or exceedance of individual revenue targets.
• New business revenue and acquisition of sponsors, exhibitors and partners.
• Qualified pipeline growth, opportunity progression and conversion.
• Commercial contribution to new event launches and market development.
• Client retention, rebooking, upselling and cross-selling.
• Accurate CRM records, pipeline reporting and revenue forecasts.
• Effective delivery of contractual…