Strategic Engagement Executive

Great Place To Work is the global authority on workplace culture. Our mission is to help every place become a Great Place To Work for all. We give leaders and organizations the recognition and tools to create a consistently and overwhelmingly positive employee experience, fostering cultures that are proven to drive business, improve lives, and better society. Our recognition is the most coveted and respected in the world for elevating employer brands to attract the right people.

Our proprietary methodology and platform enable organizations to capture truly, analyze, and understand the experience of all employees. Our groundbreaking research empowers organizations to build cultures that retain talent and unlock the potential of every employee. Our coaches, content, and community connect the boldest leaders, ideas, and innovations in employee experience. Since 1992, our Certification, Best Workplaces Lists, and global benchmarks have become the industry standard, built on data from more than 100 million employees in 150 countries around the world.

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Position: Strategic Engagement Executive

Reports To: Managing Director

Status: Full-Time – Hybrid

Entity: GPTW, UAE Office

We are seeking a Strategic Engagement Executive (SEE) who is passionate about business development and building strong customer relationships. This role involves assessing the needs of prospective clients, understanding their evolving workplace culture, and identifying how Great Place to Work® can partner with them to strengthen trust and achieve Certification. The SEE plays a key role in expanding our customer base by converting qualified leads into clients and meeting sales targets while representing the full Great Place to Work® product suite.

This hybrid position combines outbound sales development and demand generation with targeted account acquisition, market opportunity identification, and measurable contributions to qualified pipeline and new business growth in the UAE.

The ideal candidate is an exceptional communicator with strong closing skills, capable of engaging organizations interested in Great Place to Work Certification and our Best Workplaces™ lists. The SEE is responsible for generating qualified leads, nurturing early-stage opportunities, and supporting the sales pipeline for the UAE market. Success in this role requires proactive outreach, strong relationship‑building abilities, and the confidence to engage HR leaders, CEOs, and senior decision‑makers.

The SEE will also work closely with the Managing Director – UAE and provide daily support to both the Sales and Marketing teams to ensure smooth operations, effective coordination, and alignment across all activities.

• Identify, research, and target potential clients across the UAE through outbound prospecting and market intelligence.
• Execute outreach activities including calls, emails, and Linked In engagement to generate interest and secure qualified meetings.
• Conduct discovery conversations to understand organizational needs and qualify leads based on defined criteria.
• Maintain accurate and up to date records of all interactions, insights, and activities in the CRM tool.
• Build and nurture relationships with HR leaders, executives, and decision makers across industries.
• Promote GPTW assessments, programs, and events to enhance brand visibility and engagement in the UAE market.
• Follow up on inbound leads, marketing campaigns, and event attendees to convert interest into qualified opportunities.
• Plan and execute demand generation activities with the Marketing team to build awareness of Great Place to Work® solutions and attract prospective…