Senior Marketing Executive

At Frasers Group we're rethinking retail. Through digital innovation and unique customer experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, USC, Frasers, and GAME

Frasers Group Financial Services is the next chapter of elevation for the Frasers Group.

We fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled.

Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences

Frasers Group Financial Services is committed to delivering a positive colleague experience and to be able to make the most of it you need to immerse yourself into delivering on our principles:
Own it and back yourself
- Own the basics, own your role and own the result Think without limits
- Think, think fast, think fearlessly Be relevant
- Relevant to our people, our partners and the planet

We are looking for a highly organised and commercially focused Senior Marketing Executive to support the delivery of customer engagement, loyalty and CRM activity for our Frasers Plus product.

Reporting into the Senior Marketing Manager, the role will play a key part in developing and optimising customer communications, loyalty campaigns and strategic marketing work streams. The successful candidate will take ownership of CRM automations and personalised customer journeys, lead the operational delivery of loyalty initiatives, and manage relationships with internal stakeholders to ensure campaigns are delivered effectively and on schedule.

This is an exciting opportunity for a customer-focused marketer with strong CRM experience who enjoys combining technical campaign execution with broader marketing delivery

• Act as the lead for CRM automations, ensuring all customer journeys are maintained, optimised and performing effectively.
• Own the development and implementation of variable and personalised content across CRM channels.
• Identify opportunities to improve customer engagement, conversion and retention through automation and segmentation.
• Work closely with data, analytics and external agencies/platforms to continuously enhance customer journeys.
• Monitor campaign and automation performance and make recommendations for ongoing improvement.

• Own the end-to-end delivery of loyalty campaigns and offers, including setup, testing, execution and post-campaign evaluation.
• Manage the loyalty campaign calendar, ensuring activity is aligned with wider business priorities and trading plans.
• Coordinate campaign reporting and communicate performance results to key stakeholders.
• Ensure all loyalty activity is delivered accurately, compliantly and in line with agreed processes.

• Lead key marketing work streams including Group Digital, Group Organic Social, and CRM.
• Act as the primary contact for stakeholders across these channels, building strong and effective working relationships.
• Coordinate campaign planning and execution to ensure Frasers Plus activity is aligned across all customer touchpoints.
• Brief and manage creative requirements with internal designer, ensuring assets are delivered on time and to a high standard.
• Manage campaign timelines, stakeholder communications and approvals to support successful delivery.

As FGFS is within a regulated environment any offer is subject to satisfactory background checks including criminal record check, credit check, and employment references.

Frasers Champion
- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect
- In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 - Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded - check out the video link to find out more -