Regional Sales Director; Mid-Atlantic

company overview

siteone landscape supply is the largest national distributor of landscaping products across the united states and canada. As a leading supplier of wholesale goods for green industry professionals, we have a long history of serving those who design, build, and maintain outdoor spaces – from lawns and gardens to golf courses, sport fields and more. We pride ourselves on knowing our customers and their business better than anyone else and providing them with a one-stop shop of extensive inventory covering irrigation, lighting, turf and landscape maintenance, hardscapes, nursery, and pest control supplies.

at siteone, we are passionate about delivering an outstanding customer experience and will stop at nothing to help our customers win. We know that our associates are the key to this success, and our commitment to associate resource groups, siteone dna, development programs, benefits, and perks contribute to a supportive work environment aligned with our vision to "be a great place to work for our associates".

We prioritize our siteone dna, fostering a culture of safety, teamwork, inclusivity, and continuous improvement. With over 800 locations and exciting expansion ahead, now is the perfect time to join siteone and grow stronger together™!

this regional sales director will lead and execute the sales strategy and ensure achievement of sales goals across a defined region. The role supports the rvp as a critical business partner and extension of the sales effectiveness organization, driving revenue growth, building and coaching high-performing sales teams, driving adoption of the crm, ensuring effective forecasting and pipeline management, and aligning sales efforts with marketing, operations, finance and other teams.

• drive revenue growth, build and coach high-performing sales teams, promote crm adoption, ensure effective forecasting and pipeline management, and work cross-functionally to align sales efforts with marketing, operations, finance and other teams.
• drive the achievement of all key sales performance metrics, including regional revenue and gross margin targets, and new business development goals, while ensuring high customer retention and satisfaction.
• collaborate with area managers and division finance team to lead effective sales planning (including territory alignment and budgeting) and execution of sales strategies and tactics across the region.
• assess and help implement overall go-to-market strategy, sales improvement needs, and training strategies (in partnership with a newly created field sales trainer), and ensure all sales managers and associates receive effective, thorough ongoing professional development.
• lead through influence a team of sales leaders and sales representatives across the assigned region, in partnership with area managers.
• conduct regular performance reviews, territory assessments, and market opportunity evaluations.
• coach and develop area sales leaders and sales reps to improve skillsets and close rates.
• lead recruiting and hiring efforts for sales positions across the region, at both the manager and sales rep level.
• ensure consistent execution of sales process and sales best practices including crm usage (salesforce).
• own regional sales forecasting and pipeline health and ensure accountability to targets.
• analyze sales kpis, margin trends, and competitive activity to identify risks and opportunities and develop programs to address them.
• partner with marketing to drive lead generation, campaigns and promotions tailored to regional goals.
• collaborate with operations and abms on inventory planning, product availability, and pricing strategy.
• review and manage price overrides and discounting to ensure profitable growth.
• champion a culture of performance, learning, and customer success.

• up to 75% or more travel during the first six months
• up to 50% travel thereafter

• 8+ years of successful sales management experience in a business-to-business environment. Ideal candidates have been successful sellers and leaders who understand the keys to successful sales and can recruit talent and build teams.
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