Sr. Director, Product Innovation Design

Come join one of America’s fastest-growing insurance companies. Since 1848, National Life Group has aimed to keep our promises, providing families with stability in good times and in bad. Throughout that history, we have provided peace of mind to those families as they plan their futures.

Our mission extends beyond the insurance and annuities policies that we offer. We strive to make the world a better place through our grants from our charitable foundation, paid volunteer time for our employees, environmentally sustainable and healthy workplaces, and events that promote the work of nonprofits in our own backyard.

We foster a collaborative environment with opportunities for growth and encourage our associates to live our values:
Do good. Be good. Make good.

Please note that we do not offer visa sponsorship for this position.

The Senior Director, Life Product Innovation & Design leads the strategy, innovation agenda, and product design capabilities for the Life Product portfolio. This role translates customer, distributor, competitive, market, regulatory, and emerging technology insights into differentiated product opportunities that support enterprise growth objectives. The Senior Director partners with Distribution and Marketing to prioritize opportunities, and facilitates the structure and governance needed to move concepts from market insight and ideation through early-stage design and validation.

This role serves as the primary bridge between the field and internal product stakeholders, leading product concept development and ensuring effective processes, decision forums, communication mechanisms, and accountability across the product innovation pipeline to improve speed to market and clarity of execution.

The ideal candidate combines deep knowledge of the Individual Life insurance marketplace with strong strategic judgment, commercial orientation, executive presence, and the ability to influence across organizational boundaries. This leader operates effectively in ambiguity, translates complex market signals into actionable product strategies and design decisions, and leads supporting product resources and select third‑party relationships with a strong P&L ownership mindset.

This position currently offers an onsite work schedule, with the expectation that you will be in the office four (4) days per week during onsite core days. Our current onsite core days are Monday, Tuesday, Wednesday, and Thursday. The work schedule type and core days are subject to change with advance notification and manager discretion.

• Partner with Distribution and Marketing to define and execute the strategic vision and innovation agenda for the Life Product portfolio, aligning product opportunities with enterprise growth priorities, customer needs, distribution strategy, and competitive market dynamics.
• Help define and execute the front‑end of the Life Product Lifecycle, ensuring a disciplined process for identifying, evaluating, designing, and validating new product and product enhancement opportunities.
• Translate voice-of-customer, voice-of-distributor, competitive intelligence, market trends, regulatory developments, emerging technologies, and business performance data into actionable product opportunities and recommendations.
• Maintain a deep understanding of the Life Insurance marketplace, including product structures, competitive value propositions, distribution practices, technology capabilities, customer expectations, and applicable regulatory, tax, and compliance considerations.
• Partner with key internal stakeholders to effectively drive product design and concept development, including product…