Senior Product Manager

Under the ownership of Bain Capital, ATW Truck Equipment has become a leading manufacturer of professional truck bodies and equipment serving commercial, fleet, and vocational markets across North America. Our portfolio includes industry-leading brands such as CM Truck Beds and Dakota Bodies, which together offer one of the most comprehensive product platforms in the truck equipment industry—including flatbeds, service bodies, dump bodies, and other vocational truck solutions.

Our team members are part of a dynamic environment, building upon several years of strong year-over-year growth, creating a fast-paced, entrepreneurial culture.

With strong brand recognition, an extensive distribution network, and a commitment to product innovation, ATW Truck Equipment is positioned for continued growth across multiple end markets. As we expand our product portfolio and strengthen our market presence, we are seeking a Sr. Product Manager lead product strategy and relentlessly bring new products to market.

We are seeking an experienced and highly motivated Senior Product Manager to lead product strategy, roadmap development, and execution across an established portfolio of products while helping shape the next generation of growth opportunities.

This role will own existing product lines and drive future product development by partnering closely with customers, sales, engineering, operations, and marketing to identify opportunities, prioritize investments, and bring winning products to market.

The ideal candidate combines strong business acumen with technical curiosity and thrives operating at both strategic and tactical levels. This role requires someone who can define long-term product direction while remaining deeply involved in day-to-day execution.

Location:

Addison, TX or Madill, OK

Travel:
Up to 50%

• Develop and maintain product roadmaps aligned with customer needs, market opportunities, and business objectives
• Identify opportunities for new products, product enhancements, and portfolio optimization
• Translate customer needs and market insights into actionable product strategies and priorities
• Drive portfolio decisions based on customer value, competitive dynamics, and market trends

• Establish and lead Voice of Customer processes to understand customer pain points, unmet needs, and willingness to pay
• Conduct market research and competitive analysis to identify emerging opportunities and threats
• Partner closely with sales teams, dealers, distributors, and customers to gather market feedback
• Become the internal expert on customers, competitors, and market dynamics

• Partner closely with engineering to translate customer needs into clear product requirements and priorities
• Support new product development efforts from concept through launch
• Drive product enhancement initiatives to improve competitiveness and customer value
• Collaborate cross-functionally to ensure successful execution across engineering, operations, sales, and marketing

• Partner with marketing and commercial teams to support product launches and go-to-market activities
• Help develop product positioning, value propositions, and customer messaging
• Support training efforts to ensure internal teams understand new products and features

• Bachelor's degree in Engineering, Business, Marketing, or related field
• 7+ years of product management, product development, engineering, or related experience within industrial, manufacturing, automotive aftermarket, or similar B2B environments
• Demonstrated experience working cross-functionally with engineering and commercial teams
• Strong understanding of product…