Director, Decision Sciences

## Director, Decision Sciences Apply:
Hybrid:
Addison, Texas, United States of America:
Full time:
Posted Yesterday:
R13131
** Agency:
** Targetbase    
** Job Function:
** Data and Analytics    
** Job Subfunction:
** Data Science and Analytics
*
* Job Description:

**** About Targetbase
** Targetbase is a data‐driven, strategic marketing agency grounded in the belief that brands thrive when they truly understand their customers and apply that knowledge to deliver engaging and meaningful customer experiences. Serving a broad and diverse range of leading brands, we combine analytics, artificial intelligence, marketing technology, creativity to design, develop and execute marketing and customer engagement strategies that build strong customer-brand relationships and deliver profitable business impact.
** Role Purpose
** As a Director in Decision Sciences, you’ll support executive-level analytic leadership, cross-discipline team members and client stakeholders, providing intelligence and insight-based consultation, along with effective leadership and oversight for the execution and delivery of performance measurement, data science and reporting deliverables.
** What You’ll Do
*** Contribute to client marketing success through the appropriate and effective application of a wide variety of insight and intelligence generation disciplines, techniques and toolsets.
* Demonstrate thought-leadership and effective collaboration with internal teams and client stakeholders to identify and define marketing measurement, analysis, intelligence generation, and reporting needs.
* Apply intelligence and insight of customers, behavioral dynamics and marketing performance to inform and advise internal and external stakeholders on marketing strategies, audience definition, tactical planning and campaign optimization.
* Draw upon personal knowledge of marketing, data science, measurement and research disciplines, along with that of subject matter experts, to design and develop solutions tailored to client needs and objectives.
* Ensure that all involved team members are well-informed on project objectives, requirements and expectations, as well as on the intended applications and uses of the intelligence and insight generated.
* Shepard all aspects of project execution/implementation, proactively intervening and/or course correcting as necessary to ensure on-time, on-budget, high-quality delivery, as well as opportunistic exploratory analysis (as needed) to clarify perspective and enrich understanding.
* Effectively communicate and convey findings, learning and strategic recommendations to client stakeholders via dashboard visualizations, presentations and written documents.
* Develop junior-level analytic talent via mentorship and hands-on training.
** What You Bring
** Experience & Education
* 7+ years of hands-on, applied analytics experience in areas such as segmentation, predictive modeling, digital analytics, measurement, media performance, business intelligence, or market research.
* Bachelor’s Degree required;
Masters in IT Management or Business Analytics preferred.

Knowledge & Ability
* Curiosity of key drivers of customer behavior and marketing performance.
* Passion for discovering actionable intelligence hidden within large, complex datasets.
* Desire to learn and experiment with new approaches, techniques, and processes.
* Knowledge of strategic marketing principles and practice, along with a strong focus on driving business outcomes.
* Advanced and applied knowledge of statistical concepts and techniques and performance measurement.
* Working knowledge of dashboarding and visualization platforms (Power BI, Tableau).
* Firm understanding of core data architecture and management concepts, principles and practices.
* Strong…