Senior Growth Marketing Manager

Job Description

Job Description

Description :

This role, reporting to the CMO, is responsible for

• Cross-functional growth marketing initiatives to improve our KPIs, primarily CAC and LTV
• Driving testing and optimization throughout the entire lead journey, including Conversion Rate Optimization
• Focusing on retention and monetization initiatives that reduce acquisition costs, increase, LTV and boost other growth levers
• Implementing and executing our email marketing efforts across cold emailing as well as email campaigns under our CRM efforts
• Identify and interpret cross-channel performance data (paid, email, web, content, social) to uncover trends and create a feedback loop that drives continuous improvement across the full customer journey.
• Managing the relationship with our Paid Media agency

• An understanding of Growth Marketing as a program practice. You’re familiar with Pirate Metrics, Andrew Chen, Reforge and Demand Curve
• The ability to speak to both humans and algorithms. You live and breathe the data, but understand the importance of developing a true relationship with the person behind the data
• Experience in Demand Gen and CRM-centric environments.
• Excellent communication skills; both verbal and written to clearly convey market dynamics, strategies, tactics, rationale and results
• Ability to work across disparate departments to bring our growth marketing practice to life through the entire customer journey, from lead gen to referral.
• You understand that brand marketing and performance marketing are interconnected, and that data can inform and improve both. We believe the goal of marketing is to create, convert and build relationships with real human beings, driven by considered brand-building efforts and measured through data
• You’re driven by data, but don’t let the data drive you. You take a common-sense, customer-centric point of view and don’t blindly follow the data or optimize to vanity metrics.

• 5+ years of experience in digital-first marketing, with a full-funnel approach to marketing, ideally in a B2B setting (but we are open to DTC growth experience)
• A data-driven approach to measurement, process and system creations while still harnessing the impact of innovation, creativity and crazy ideas
• Ability to succeed in a fast-paced environment, including quickly and accurately assessing opportunities to determine the best approach.
• Strong functional leadership experience with a “no job is too small” mindset as we scale with an entrepreneurial mindset across multiple team functions
• An understanding of or fascination with behavioral economics, understanding how to nudge real people at scale
• Strong experience in A / B testing - you have an Always Be Testing mindset and understand the best way to hone our KPIs is through ideation and optimization
• Experience with CRMs, such as Hub Spot or Salesforce. Experience with waterfall enrichment tools is a plus.
• Track record of scaling up multiple phases in the AARRR funnel
• In-depth knowledge and expertise in Lead Gen / Demand Gen, paid media and content marketing
• Strong reporting expertise in attribution and site analytics
• A self starter who proactively identifies problems as well as solutions, and are always seeking ways to improve the site even with limited resources
• A strategic, entrepreneurial thinker who isn’t afraid to push the envelope and take calculated risks in the name of driving big wins
• Data-driven and analytical. You always try to back decisions with data. When data is not available, you’re comfortable driving data analysis to inform decisions.
• Customer-obsessed :
  You care deeply about building the right experience for our users, and try to do so from data analysis to market research to iterative testing