Director of Marketing

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Full Time Dallas, Addison, TX, US

The Director, Marketing & Communications is responsible for leading Knight's enterprise marketing, brand, and communications strategy across all locations and business functions. Reporting to the Chief Revenue Officer, this role will build and execute an integrated approach that strengthens the Knight brand, supports revenue growth, improves the customer and candidate experience, and creates consistent communication across the organization.

The Director will oversee all marketing channels and resources, including the company website, marketing hub, digital presence, trade shows, events, collateral, brand standards, and location-specific marketing needs.

This role will also lead internal and external communications, partnering closely with the CEO, CRO, CHRO, and senior leadership to ensure important messages are clear, consistent, timely, and aligned with Knight's business strategy.

A critical component of the role will be connecting the external brand promise with the internal team member experience - beginning with how candidates experience Knight and continuing through onboarding, enterprise communications, and key team member moments.

• Develop and execute an enterprise-wide marketing strategy aligned with Knight's growth and revenue objectives.
• Lead marketing efforts across all Knight locations while ensuring consistency in brand, messaging, and customer experience.
• Establish and maintain brand standards across digital, print, field, sales, and corporate communications.
• Partner with the CRO and Sales organization to develop marketing strategies and materials that support customer acquisition, relationship development, and revenue growth.
• Develop scalable marketing tools and resources that enable local teams to execute effectively while maintaining enterprise brand standards.
• Manage external marketing partners, agencies, vendors, and resources as appropriate.

• Own the strategy, content, performance, and ongoing development of the company website.
• Lead the development and management of Knight's marketing hub, ensuring teams have easy access to current, approved marketing materials and resources.
• Oversee digital marketing channels and campaigns that strengthen brand awareness and support business development.
• Establish processes for creating, approving, maintaining, and retiring marketing materials.
• Use data and analytics to measure marketing effectiveness and continuously improve performance.

• Lead the strategy, planning, coordination, and execution of trade shows, conferences, customer events, and other key industry events.
• Manage event logistics including registration, booth design and setup, marketing materials, promotional items, messaging, and on-site support.
• Partner with Sales and Operations leaders to prioritize events based on customer opportunity, market needs, and business impact.
• Create repeatable processes and standards for trade show and event execution across the organization.
• Evaluate event effectiveness and return on investment.

• Develop and execute an integrated internal and external communications strategy.
• Ensure enterprise communications are clear, consistent, timely, and reflective of Knight's brand and culture.
• Draft and coordinate communications for significant company announcements, organizational changes, business milestones, leadership updates, and other enterprise priorities.
• Support external communications including media, public relations, customer communications, community engagement, and company announcements.
• Maintain communication standards and processes that enable leaders to communicate effectively across the organization.

• Serve as a key communications partner to the CEO for enterprise-wide messaging.
• Support the development of CEO communications, talking points, presentations, announcements, and leadership messages.
• Lead the planning and communications support for company All Hands meetings and other critical enterprise meetings.
• Coordinate meeting content, presentations, speakers, messaging, logistics, and supporting materials in partnership with executive leadership.
• Help translate business…