Digital Marketing Coordinator

It’s fun to work in a company where people truly BELIEVE in what they’re doing!

We’re committed to bringing passion and customer focus to the business.

The Digital Marketing Coordinator plays a vital role in enhancing the online presence and digital engagement of our brand, supporting our premium positioning as a leading UK house builder. This role is responsible for the coordination and execution of high-impact digital marketing initiatives that communicate the unique value of our homes and developments across multiple digital channels.

Working closely with the Head of Digital, the coordinator will contribute to the planning, creation, and optimisation of digital content and campaigns—including website updates, email marketing, SEO, and property portal listings. The aim is to drive lead generation, improve customer experience, and reinforce our reputation for quality, craftsmanship, and innovation.

This role supports both head office and divisional sales teams, ensuring digital content is aligned with brand messaging, meets quality standards, and is delivered on time. The successful candidate will help shape the customer journey online, using data-driven insights to improve performance and engagement across all digital touchpoints.

As Digital Marketing Coordinator, you will be part of the Group Marketing team, reporting to the Group Head of Digital. The marketing function sits within the Group Sales and Marketing department, which oversees the company’s prospecting, marketing, sales, customer journey, brand, digital, and communications activities

The position will encompass a range of responsibilities related to digital marketing, optimisation, and performance analysis, all with a focus on the premium house building sector, including;

• Coordinate and support digital marketing campaigns across email PPC, SEO, display, and property portals (e.g. Rightmove, New Homes for Sale)
• Assist in the creation, scheduling, and deployment of customer milestone marketing campaigns using marketing automation platforms
• Monitor and optimise ensuring alignment with KPIs
• Support SEO initiatives including keyword research, on-page optimisation, and content updates
• Ensure consistent brand messaging and visual standards across all digital channels

• Maintain and update website content using the Content Management System (CMS)
• Collaborate with divisional sales teams to ensure property listings, imagery, and development information are accurate and up to date
• Support UX improvements and contribute to enhancing the customer journey online

• Contribute to the development of new features, tools, and content that support customer engagement and satisfaction
• Support testing and feedback loops to ensure digital enhancements meet user needs

• Track and report on campaign performance using tools such as Google Analytics, Looker Studio, Hubspot and Excel
• Monitor key metrics including traffic, engagement, conversion rates, and cost per lead
• Assist in compiling monthly performance reports for divisional sales teams and senior stakeholders
• Identify opportunities for optimisation based on data insights and customer behaviour

• Help sales teams understand the digital customer experience which feeds into their sales pitches
• Contribute to cross-functional projects that enhance digital marketing operations and customer experience

• Acts as a brand ambassador, ensuring all content consistently reflects the premium quality and attention to detail synonymous with the Crest Nicholson brand.
• Support the Head of Digital with ad…