Field Marketing Specialist

Overview

You may know us as a company with great food and a renowned brand. We are a company committed to building strong local connections and driving guest engagement through strategic marketing initiatives. As a Field Marketing Specialist, you will be our on‑ground road warrior – increasing restaurant foot traffic and strengthening community relationships.

• Research, attend, communicate, and execute strategic local restaurant marketing activations in collaboration with Marketing Manager and Operations.
• Build and maintain relationships with local businesses, hotels, retail centers, residential communities, and corporate offices to expand marketing reach.
• Serve as a brand ambassador, ensuring a consistent and positive representation of North Italia in the community.
• Become a subject matter expert on select markets by researching needs and building third‑party partnerships for joint marketing initiatives.
• Develop and execute charitable and community events to enhance brand awareness.
• Work with PR agencies to support local media efforts, including live demo segments, press visits, and event promotions.
• Manage inventory of restaurant marketing collateral and recommend materials for selected restaurants and regions.
• Communicate key local initiatives to stakeholders and build timelines to go live.
• Assist with administrative tasks such as scheduling, note‑taking, and event planning for the North Italia team.

• 2+ years of experience in marketing, public relations, or restaurant management.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong communication, adaptability, and the ability to work independently and collaborate across teams.
• Excellent organizational skills and attention to detail.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Ability to travel up to 70% of the year.

• Experience with in the restaurant or hospitality industry.
• Someone with a pulse on marketing trends and a desire to continue learning.
• Experience with project management software (e.g., Basecamp) is a plus.

The Cheesecake Factory Incorporated is a leader in experiential dining. We own and operate 353 restaurants throughout the United States and Canada under brands including The Cheesecake Factory®, North Italia®, Flower Child®, and a collection of other FRC brands. We are committed to creating an inclusive and welcoming workplace for all. The Cheesecake Factory offers reasonable accommodations to job applicants with disabilities.