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Job Description & How to Apply Below
Location:
Remote
Type: Part-time
Minimum Commitment: 5 hours per day, Monday to Friday
Brand: Parman Exclusive
Parman is looking for an Ecommerce & Merchandising Manager to own the commercial performance of our digital storefront.
This role is for someone who understands how a DTC website actually sells. Not just how it looks, but how customers move, browse, hesitate, add to cart, abandon, return, and buy again.
You will sit at the intersection of ecommerce, merchandising, analytics, retention, and Shopify execution. Your job is to turn traffic into revenue.
Experience in jewellery, fashion, accessories, beauty, lifestyle, or other premium DTC brands would be a strong advantage.
What You’ll Own Ecommerce Performance Own website revenue, conversion rate, AOV, revenue per visitor, and repeat purchase growth
Identify revenue opportunities across the website
Improve the customer journey from homepage to checkout
Build a clear ecommerce roadmap for growth
Website Experience & CRO Analyse Shopify, GA4, heatmaps, and session recordings
Identify drop-offs, friction points, and conversion gaps
Improve homepage, collection pages, product pages, landing pages, and checkout flow
Prioritise CRO experiments and website improvements
Ecommerce Merchandising Decide product visibility across homepage, collections, and campaigns
Improve product discoverability and collection ordering
Recommend bundles, cross-sells, upsells, and seasonal merchandising
Use data to identify bestsellers, slow movers, and category opportunities
Analytics & Reporting Create weekly and monthly ecommerce performance reports
Analyse product-wise, collection-wise, category-wise, and site-wise performance
Track revenue, conversion, AOV, funnel performance, customer behaviour, and retention
Share clear insights, risks, opportunities, and recommended actions
Retention Strategy Build strategy for loyalty, Whats App, email, and repeat purchase journeys
Identify ways to increase customer lifetime value
Work with internal teams to ensure retention initiatives are implemented correctly
Shopify & Developer Direction Guide the Shopify developer on what needs to be built and why
Create clear briefs for website improvements, landing pages, features, and optimisations
Prioritise development tasks based on revenue impact
QA website updates before they go live
What Success Looks Like Within 6 months, you have:
Improved website conversion rate
Increased AOV through merchandising and bundling
Built a clear ecommerce reporting system
Improved product discoverability across the website
Established a retention roadmap across Whats App, email, and loyalty
Created a prioritised development roadmap for Shopify improvements
Become the primary owner of website growth and performance
What We’re Looking For 3–6+ years of experience in ecommerce, DTC, fashion, jewellery, beauty, lifestyle, or accessories
Strong understanding of Shopify and DTC customer journeys
Ability to read analytics and translate data into action
Experience with tools like GA4, Shopify Analytics, Microsoft Clarity, Hotjar, or similar
Strong sense of merchandising, product visibility, and conversion
Ability to work with designers, copywriters, developers, marketers, and founders
Commercial thinking, sharp execution, and clear communication
Bonus Points If You Have Experience In Jewellery, fashion, accessories, beauty, or premium DTC brands
Shopify Plus
Klaviyo or email marketing tools
Whats App retention flows
Loyalty programs
CRO tools and customer behaviour analytics
You’re a Strong Fit If You can look at a website and spot why customers are not buying
You understand the difference between traffic, conversion, and retention
You can tell which products deserve more visibility and why
You are comfortable guiding a developer without being a developer yourself
You like turning data into clear business decisions
You understand that a beautiful website still needs to sell
Key Metrics Website revenue
Conversion rate
Average Order Value
Revenue per visitor
Repeat purchase rate
Customer lifetime value
Product and collection performance
Cart abandonment rate
Reporting To Head of Brand & Marketing
Working Closely With Founders
Business Operations & Ecommerce Operations Manager
Shopify Developer
Design Team
Copy Team
Growth Partners
To Apply Send your resume, portfolio or relevant work examples to .
A short note on one ecommerce improvement you made that directly impacted revenue, conversion, AOV, or retention is optional.
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