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Job Description & How to Apply Below
We’re looking for an experienced PPC Strategist to join our fast-growing digital marketing team. This role is ideal for someone who doesn't just manage campaigns but owns the strategy, identifies what’s not working, and knows exactly how to fix it.
You’ll lead paid media efforts across Google Ads and Meta Ads for a mix of eCommerce and high-ticket service-based clients. From audits and campaign structures to creative coordination and strategic scaling this role is for a thinker and a doer.
You’ll work closely with the Digital Marketing Lead and support our PPC Executive, ensuring strong client performance, clarity in communication, and consistency in delivery.
About Bliss
Bliss is a your reliable partner in the dynamic digital world. With over 14 years of experience, Bliss Web Solution offers specialized services, including Website Development, ecommerce Development, and Digital Marketing. We adapt our solutions to meet the unique needs of diverse sectors, ensuring that our strategies not only meet but also exceed our client’s expectations.
Roles & Responsibilities
Build and lead multi-platform PPC strategies that align with business goals (ROAS, CPA, Revenue, CPL, etc.)
Perform in-depth audits of Google Ads and Meta Ads accounts and provide improvement roadmaps
Strategically plan and optimize campaigns (Search, PMax, Display, Shopping, Remarketing, Meta Campaigns)
Collaborate with internal teams for ad copy, creative reviews, and landing page suggestions
Troubleshoot underperforming campaigns with data-backed action plans
Participate in or lead client calls , providing clarity on strategy, optimizations, and next steps
Translate client objectives into performance-focused ad strategies
Train, support, and mentor junior PPC team members
Stay ahead of platform changes, testing new campaign types and bidding strategies
Skills & Characteristics
3–5 years of proven experience in PPC strategy and campaign management
Strong knowledge of both eCommerce and service-based industries , especially high-ticket models
Expertise in Google Ads, Meta Ads, Google Analytics, Tag Manager, Merchant Center, Looker Studio
Ability to read and act on metrics like ROAS, CPA, CTR, CVR, CP
Excellent skills in campaign structure, budgeting, and strategic scaling
Strong communicator — can simplify insights for clients and guide execution teams effectively
Strategic mindset — always thinking about how to improve performance or scale accounts
Experience in building SOPs, checklists, and guiding process improvement is a plus
Education:
Bachelor’s degree in IT/Computer Science or related field
Job location :
Bodakdev, Ahmedabad
For more information, please visit
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