More jobs:
Job Description & How to Apply Below
Business Analyst / Data Analyst / Marketing Analyst
Job Type:
Full-time
Job Summary
We are looking for a skilled and motivated Data Analyst with expertise in SAS, Python, SQL, and Tableau to support data-driven marketing analytics and strategy initiatives in the BFSI (Banking, Financial Services, and Insurance) domain. The ideal candidate will collaborate closely with cross-functional teams to develop insightful dashboards and scalable SAS processes for multiple clients.
Key Responsibilities
Marketing Campaign Strategy & Audience Development
Design data-driven marketing strategies for banking products based on historical campaign performance.
Develop AI/ML models to optimize campaign ROI and customer targeting.
Build and validate campaign audiences aligned with approved strategies.
Campaign Performance Analysis & Reporting
Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
Perform segmentation using decision trees and clustering techniques.
Execute statistical A/B testing to evaluate campaign effectiveness.
Translate client requirements into technical specifications and deliver data-backed solutions.
Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
Required
Skills & Qualifications
Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
Proficient in SAS , SQL , and/or Python for data manipulation and analysis.
At least 1 year of experience in building dashboards using Tableau or Power BI .
Strong analytical thinking, problem-solving, and data storytelling skills.
Excellent communication and interpersonal abilities.
Ability to work independently and collaboratively in a fast-paced environment.
Experience in the banking or financial services sector is a strong plus.
Certifications in SAS or Tableau are advantageous.
Additional Requirements
Must be available to work evening shifts to support global clients.
Work from office :
Candidates must be willing to relocate to Gurugram or Ahmedabad .
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×