Market Research Associate

Perform quantitative and qualitative research into consumers, competitors, and the marketplace
Create reports, presentations, and action items based on collected data
Analyze data from numerous sources to identify market trends and consumer demographics
Strategize how best to allocate resources to improve marketing campaigns and sales
Evaluate market data using software and statistical techniques
Understand business objectives and design polls or surveys to gain insights into prospective customers' preferences
Responsibilities    Conduct in-depth market research and share insights with the marketing and sales teams on a regular basis
Review and interpret large data sets and organize them into spreadsheets, charts, and graphs
Present data findings and insights during company-wide meetings
Study consumer behaviors and attitudes and write up predictions for future sales trends
Consolidate data findings into reports to share with clients
Stay up to date on market trends, consumer and product research, and industry best practices
Skills and qualifications    Exceptional analytical and strategic thinking abilities
Great capacity to understand and relay complex data across industries
Comprehensive knowledge of statistics and experience with statistical technologies such as MATLAB and Python
Advanced computer literacy skills and a facility with search engines and web analytics
Superb ability to multitask while paying attention to detail
Excellent written and verbal communication skills
Preferred qualifications    Experience working as a market research analyst or in a similar role
Knowledge of data warehousing and mining
Familiarity using customer relationship management software such as Salesforce
Demonstrated success predicting market trends
Insatiable curiosity for digging into data and gaining market insights
Passion for statistical research and analysis