Marketing Manager

Responsibilities

Marketing Manager

Aiken Regional Medical Centers, located in Aiken, South Carolina, is a 273‑bed acute care facility providing quality healthcare to residents of Aiken and surrounding communities. Aiken Regional Medical Centers has been ranked a top hospital in South Carolina by the Carolina Center for Medical Excellence for its treatment of heart attack, heart failure and pneumonia. Services provided at the hospital include emergency medical care, orthopedic surgeries, maternity, and behavioral health services.

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The Marketing Manager provides assistance to the Director of Marketing in the development and implementation of marketing campaigns and projects. Assists with the creation of campaigns and leads content marketing for both internal and external communications.

• Knowledge in key areas of marketing including digital marketing (SEO/SEM, email marketing, audience journey), creation and implementation of marketing campaigns, content marketing, social media, and customer experience and journey. Must be able to lead creative ideas and implement campaign strategy.
• Support internal and external communications. External to include public relations, earned media and brand initiatives through expertise with digital, print and direct communication channels. Internal to include employee engagement initiatives through various communication channels.
• Keep up-to-date with traditional and emerging marketing channels that engage, educate and motivate action, as well as digital marketing trends in order to identify new opportunities. Solid grasp on design, copy and traditional/digital/web best practices.
• Lead content marketing plan to include social media strategy and video/reels, website, blogs and intranet. Create digital communication assets (copywriting and content creation through graphic design, videography and photography) and handle general communication activities. Skilled in storytelling.
• Set goals and ensure success of special events through coordination, planning, promotion, programming and execution. Must have ability to work some early mornings, nights and weekends.

• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!
• Retention Bonus Program if offered.
• Loan Forgiveness Program if offered.

One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. During the year, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; and listed in Forbes ranking of America’s Largest Public Companies. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. states, Washington, D.C., Puerto Rico and the United Kingdom.

• Bachelor’s degree in marketing, public relations, journalism, communications or related field. Years of experience may be supplemented for education. Marketing and/or Public Relations certification(s) a plus.
• Minimum 5-7 years progressive marketing experience managing multi-channel campaigns, content development, digital strategy and vendor coordination
• Minimum of 2 years in a comprehensive healthcare system preferred – understanding clinical service lines, patient experience considerations, HIPAA‑compliant communication
• Advanced digital marketing capabilities – experience with digital campaigns, analytics and SEO/SEM
• Proficiency in Adobe Create Suite – strong skills in graphic design, photography and video editing and working in Illustrator and Photoshop
• Proven experience planning and developing social content and video reels
• Exceptional writing and storytelling skills – ability to produce…