Sr. Content Marketing Manager

About the opportunity

We’re looking for a Senior Content Marketing Manager to create high-impact, search-driven content that strengthens Dayforce’s authority and discoverability in an increasingly AI-powered landscape.

• Write and publish high-quality, search-optimized content on a consistent cadence, including (but not exclusive to) blogs, comparison pages, FAQs, and infographics
• Create structured, answer-first content designed to be surfaced in AI-generated responses and LLM-driven experiences
• Translate complex HR, payroll, and workforce management topics into clear, engaging, and authoritative content
• Refresh and optimize existing content to improve rankings, engagement, and conversion performance
• Serve as a champion for SEO/AEO and work with stakeholders to ensure content aligns to search intent, user needs, and funnel stage

• Apply SEO best practices including keyword research, topic clustering, and on-page optimization
• Structure content for Answer Engine Optimization (AEO), including featured snippets, People Also Ask, and zero-click results
• Optimize content for LLM discoverability using clear formatting, strong information hierarchy, and entity-based content
• Stay current on evolving search and AI trends and continuously refine content approaches

• Track and analyze content performance using GA4, Google Search Console, and SEO tools such as Ahrefs and Conductor
• Monitor rankings, traffic, engagement, and emerging AI-driven visibility signals
• Use data to inform content updates, identify opportunities, and improve performance over time
• Partner with Product Marketing, Growth, Web, Brand, and External Communications teams to align content with campaign priorities
• Provide SEO and AEO guidance to social and PR teams to support amplification and discoverability
• Work with subject-matter experts to develop accurate, differentiated content
• Share best practices to improve search performance across the marketing team

• Use AI tools to support content research, drafting, and optimization
• Develop efficient workflows that increase speed and scale while maintaining quality and brand standards

• Strong writing ability:
  Proven experience creating high-quality, engaging, and search-optimized content at scale
• SEO expertise: 6–8 years of experience in SEO, organic growth, or content strategy (agency or in-house)
• AEO competency:
  Demonstrated ability to create structured, answer-first content that is surfaced and cited in AI-generated responses and conversational search experiences
• LLM fluency:
  Experience using tools like ChatGPT and understanding how AI surfaces and summarizes content
• Data-driven mindset:
  Ability to analyze performance and apply insights to improve content
• Search intent & structure:
  Strong understanding of how content format and structure impacts discoverability and engagement
• Collaboration:
  
  Ability to work cross-functionally and influence without ownership
• Tools & technology:
  Experience with GA4, Google Search Console, and SEO platforms along with hands-on use of AI tools to support content development, optimization, and workflow efficiency

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives, and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares, we provide opportunities for you to thrive both in your career and personal life.

Dayforce is an equal opportunity employer and considers and embraces ALL individuals and what makes them unique.

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget, and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers, and/or clients across the world. Employees need to be able to communicate with these departments in English to appropriately administer their business relationships.