Email Marketing Manager; DTC Focus

Join to apply for the Email Marketing Manager (DTC Focus) role at Bedford

We're a small team of world-class DTC marketers obsessed with creating amazing emails that convert.

We're searching for a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You'll be responsible for flawless execution, high-converting campaigns, and data-backed optimizations that drive revenue for our DTC clients.

• Execute email/SMS campaigns with perfect formatting, segmentation, and brand-aligned copy
• Own campaign calendars and queue emails in Klaviyo
• Develop and optimize flows across the customer journey
• Research trends, customer insights, and behavioral triggers to inform messaging
• A/B testing content (subject lines, pop ups, offers, design)
• Coordinate cross-functional teams (designer, project manager, copywriter) to deliver strong email marketing plans for clients
• Identify high-impact opportunities and propose solutions
• Own the entire email/SMS plan for 5-8 DTC brands

• 2-4 years of lifecycle/email marketing experience (DTC/eCommerce preferred)
• Strong copy instincts + ability to write or revise copy to match brand voice
• Hands-on experience with Klaviyo or similar ESPs (flows, logic, segmentation, testing)
• Ability to juggle multiple accounts
• Bias for action and problem-solving - you take ownership, not orders

• People who take initiative, spot problems early, and bring solutions before being asked
• You don't disappear at 4:59pm when things are on fire - you help resolve them
• Marketers who CARE about craft - the copy, the logic, the customer, the result
• Teammates who thrive in fast-paced environments and aren't afraid to own the outcome

• Competitive pay - we value top talent and will compensate you
• Early team opportunity - shape the future of a fast-growing company
• High-impact work - your ideas won't sit in a backlog - they'll go live, fast
• Real growth - direct exposure to strategy, clients, decision making

Pay: $80K-$120K (or more, depending on performance)

• Entry level

• Full-time

• Marketing and Sales

• Marketing Services

Referrals increase your chances of interviewing at Bedford by 2x