Certified Pre-Owned and Loyalty Manager

Join to apply for the Certified Pre‑Owned and Loyalty Manager role at Volkswagen Group Canada Inc. We love our cars, but it’s the people behind them that make them what they are. To build great cars, we need great people. That’s why Volkswagen Group Canada pays competitive salaries, offers fringe benefits, and provides unique opportunities for personal and professional growth. We encourage and reward initiative, creativity, teamwork and performance within a fast‑paced, stimulating environment.

We are currently looking for the Certified Pre‑Owned and Loyalty Manager at our Corporate Offices in Ajax, ON to support the brand and our network of dealers. This role is multi‑faceted with a focus on developing our sales processes at both the retail and wholesale level, developing new routes to market and securing maximum sales performance. As the Certified Pre‑Owned and Loyalty Manager you will be delivering performance today, while developing the strategic direction of the sales organization for tomorrow.

• Responsible for achieving Certified Pre‑Owned sales goals and identifying tactical marketing and incentive actions at both a national and regional level to improve sales and used‑car stock levels.
• Develop and implement ongoing dealer training programs based on CPO process and procedures.
• Responsible for updating and implementing Dealer Operating Standards (in collaboration with Network Development) that clearly outline dealership facility, staffing and performance standards as it relates to the certified pre‑owned business.
• Coach and influence dealers and develop the business care for VW and competitive used‑car buying (off‑lease, off‑rental) and selling.
• Diagnose used‑car performance inhibitors, such as lack of knowledge, motivation, capacity constraints, and develop a dealer‑specific business case and action plan to drive dealer engagement.
• Act as a subject‑matter expert regarding used‑car operations, off‑lease/remarketing activities and online marketing and capacity requirements.
• Maximize dealer off‑lease upstream purchases to retain strong resale values and mitigate losses on end‑of‑lease disposals by maintaining pre‑owned sales and marketing programmes.
• Underlying this all, this is a hybrid flex position.
• Sales Strategy & Business Development:
  • Ancillary revenue and steering creation – develop a comprehensive ancillary revenue strategy to improve profitability in the dealer and Volkswagen Canada by providing customer‑focused measures in accessories, finance products, extended warranty and mobility products.
  • Mobility solutions – engage with internal and external providers to partner and provide a customer‑centric mobility solution that allows customers to experience Volkswagen and make us a brand of choice.
  • Sales processes development – Retailer level: review sales processes and propose a customer / dealer‑centric approach that creates improvements in foot‑traffic and lead sourcing analysis including conversion‑rate measurement; propose training and development strategies in partnership with network development to modernise our approach to retailing; develop dealer performance comparison and best‑practice sharing approaches to maximise performance in sales, customer satisfaction and profitability.

• Bachelor or Master’s (desired) degree in Business or a related field.
• 10+ years automotive industry pre‑owned sales and strategy experience, 5+ years of supervisory or leadership experience.
• Retail, finance, lease, remarketing and wholesale experience.
• Strong budget and forecast management experience.
• Knowledge of residual value / lease rate development.
• Proficient in Microsoft Office and internet savvy.
• Strong written and oral communication skills.
• Ability to present effectively to large cross‑functional groups.
• Experience developing and presenting presentations to both corporate customers and dealers.
• Strong project management experience.
• French language skills considered a strong asset.

• Data reporting
• Customer satisfaction score
• Negotiation skills
• Strategic thinking
• Risk management
• Networking skills
• Sales management
• Sales planning and controlling
• Data analysis
• Communications strategy
• Information…