Digital Media Manager

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It’s more than a Career, it’s a Passion
! We love our cars, but it’s the people behind them who make them what they are. To build great cars, we need great people. That’s why Volkswagen Group Canada pays competitive salaries, offers fringe benefits, and provides unique opportunities for personal and professional growth. We encourage and reward initiative, creativity, teamwork and performance within a fast-paced, stimulating environment. And did we mention that there are really cool Volkswagen and Audi vehicles all over the place?

This role is classified as hybrid.

The Digital Media Performance Manager is responsible for leading the strategic planning, execution, optimization, and analysis of all paid media campaigns to drive brand awareness, traffic, and qualified leads. This role ensures that all media investments deliver measurable business outcomes while maintaining the premium brand positioning expected in the luxury automotive segment.

• Drive the growth and execution of Audi’s media marketing strategy across new, used, and after-sales channels, enhancing lead quality and conversion across dealer networks
• Oversee media performance across all parts of the business — managing performance from brand awareness through to cost per lead (brand to retail, regional, and segment levels)
• Ensure all digital media activities — including national and dealer search, digital, mobile, and new media are aligned with Audi’s brand strategy, business objectives and premium positioning
• Ensure strategic accountability for media marketing investments, driving disciplined planning and partner performance to meet defined KPIs and ROI objectives, with an ongoing focus on optimizing spend effectiveness
• Develop and execute comprehensive paid media strategies across digital, social, search, video, and emerging channels to drive qualified traffic and business results
• Align paid media plans with brand campaigns, regional priorities, and retail initiatives ensuring consistent premium brand representation across all markets
• Collaborate with internal teams and agency partners to define target audiences, channel mix, and performance KPIs focused on ROI, conversion rates, lead quality and achieving the lowest possible cost per lead (CPL)
• Integrate advanced measurement frameworks and attribution modeling to connect media investment with end-to-end business outcomes

• Oversee day-to-day management of paid campaigns, ensuring flawless execution and alignment with creative and messaging standards
• Continuously optimize campaigns for efficiency and effectiveness using data-driven insights, A/B testing, and structured test and learn frameworks to maximize return on investment (ROI) and conversion performance
• Monitor pacing, budget allocation, and audience performance across channels to improve conversion rates and reduce CPL and drive measurable business growth
• Leverage evolving media technologies, automation tools and data partnership to enhance targeting precision and campaign effectiveness

• Steer the development of dashboards and reporting frameworks that clearly communicate campaign performance, insights and budget utilization to stakeholders
• Analyze media performance to identify trends, opportunities, and areas for improvement with a focus on ROI, conversion, and CPL optimization
• Collaborate with analytics and CRM teams to integrate media data with downstream funnel performance, ensuring accurate attribution and insight-driven planning
• Translate complex data into actionable recommendations for senior leadership and future campaign strategies
• Partner closely with the Brand, Digital, and Retail Marketing teams to ensure consistent messaging and integration across all touchpoints
• Liaise with external media agencies to ensure strategic alignment and accountability to performance goals and efficiency of spend
• Support dealer and regional marketing efforts with media guidance, best practices, and performance benchmarks that enhance retail execution
• Liaise with Audi Global AG media partners (e.g., Deloitte, Ubiquity) to…