Digital Marketing Executive

We are looking for a hands-on strong Digital Marketing Executive strong to setup campaigns across multiple channels publish SEO content and keep reporting on track across international markets for Afnan The ideal candidate is hands-on analytical and experienced in managing campaigns across paid social and search platforms Reporting directly to the Performance Marketing Manager Around 2 to 3 years of practical experience in ecommerce is what we are looking for strong Paid Social Meta Google Tik Tok Snapchat strong Set up ad campaigns across Meta Google Tik Tok and Snapchat - including ad sets audience targeting creative uploads placements and scheduling as briefed by the manager

Manage campaigns across all assigned markets UAE KSA Pakistan India USA UK EU ensuring each is live on timely manner correctly structured and aligned with the brief

Monitor daily campaign spend and flag any issues on creative fatigue or ad disapprovals to the manager without delay

Apply ongoing campaign changes as directed by manager - budget adjustments bid updates audience refinements creative swaps

Conduct regular quality checks on live campaigns to ensure correct tracking UTM parameters landing page links and audience exclusions are in place strong Search Ads Google Ads strong Setup Search Shopping and Performance Max campaigns with correct keyword match types ad copy as briefed

Ensure all campaigns are correctly mapped to the right Shopify storefront with proper UTM parameters

Monitor campaign health daily - track impression share Quality Scores CPC trends and conversion rates flagging any significant anomalies to the manager

Execute Search Term Report reviews regularly to identify irrelevant queries add negatives and surface new keyword opportunities for the manager to review

Apply campaign optimizations as directed without delay strong SEO - Content Writing Maintenance strong Write and upload meta titles and descriptions for product and collection pages per keyword guidelines

Publish on-page content - descriptions product copy footer content in Shopify Carry out basic on-page fixes internal links heading structure alt text redirects as directed

Flag technical issues noticed during content work broken links indexing errors to the manager

Support AI-driven and content-led SEO initiatives to build long-term organic growth strong Email Marketing CRM strong Assist in setting up and scheduling email and push notification campaigns including audience selection content upload and send-time configuration as briefed

Pull CRM campaign performance reports covering open rates click-through rates unsubscribe rates and revenue attributed and format them into the standard reporting template

Assist in maintaining clean and updated audience segments - applying filters by purchase behaviour market language and engagement level as directed by the manager

Conduct pre-send quality checks on email templates - reviewing subject lines preview text CTA links image rendering and mobile formatting before campaigns go live strong Reporting Support strong Compile weekly and monthly reports across paid social search and SEO using pre-built templates

Pull data from Meta Google Ads Tik Tok Snapchat and Shopify to populate dashboards

Assist the Digital Marketing Manager in preparing campaign briefs promotional content calendars and market-specific launch checklists ahead of campaign go-live dates

Document and maintain campaign records - naming conventions UTM taxonomies and budget allocation logs to ensure consistent team-wide visibility At least 3 years of hands-on experience in setting up paid social, search ads Practical understanding of on-page SEO - meta data, content structure, internal linking

Familiarity with Google Ads - able to set up and manage Search or Shopping campaigns independently

Basic working knowledge of an email/CRM platform (MoEngage, Klaviyo, Mailchimp, or similar)
Detail-oriented, reliable, and able to manage multiple markets simultaneously

Knowledge about CRM and marketplace is an additional advantage.

• A challenging and influential role in a dynamic, fast-paced environment.
• Opportunities for daily learning and growth alongside a passionate & creative team.
• A competitive compensation package with comprehensive benefits.
• Potential for career advancement within Afnan Perfumes, reflecting our commitment to employee development and global presence.

Afnan Perfumes is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination.

We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.