Responsible for the day to day operations and manages the Centre in a proficient way, abides by and enforces all Company policies, procedures and initiatives.
Ensures/Develops and implements the Centre related standard operating procedures and policies in all the areas of work of the Centre.
Ensures the effective and efficient use of the resources with continuous monitoring.
Responsible for the business of the Centre and hence carries out related marketing and promotional activities to ensure being the best patient care center and also achieve the objective.
Meets, enforces and sets goals and standards for self and staff that is consistent with those of the organizational goal.
Ensures smooth operations of the internal processes considering patient and family rights and quality service.
Focus on identifying new business opportunities that fit the strategic direction of the Centre, and maximizing the outcomes of those opportunities
Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to key stakeholders
Develop and implement Public Relations /marketing Strategies to position the Centre as the health care supplier of choice for the UAE and the region within the organizational guidelines.
Develop and execute business plans.
Develop relationships with businesses and community groups to promote the Centre and its Services.
Develop and/or market new services of the Centre.
Create and be accountable for all client proposals, contracts, and associated documentation
Coordinate with the Corporate Marketing Team to monitor and analyze Centre media exposure.
Oversee the development of marketing literature, both electronic and paper based
Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Centre and that comply with set policy guidelines
Plan and execute events (public awareness campaigns, media and publicity campaigns, staff annual function and social responsibility projects) in coordination with the Marketing Department and the Centre Directorate
Works within the established patient referral network and follows guidelines of patient workers’ compensation carrier.
Ensure that budgets are prepared and managed in line with Centre standards and that cost reports are analyzed and variances clarified/reported on a monthly basis.
Patient/ outside doctor’s feedback is acted upon, monitored and analyzed.
Queries/ complaints are attended and handled in a timely and appropriate manner.
Coordinate with the promotion team regarding official websites are monitored and updated.
Assist with organizing Centre marketing activities
Conduct daily Centre rounds and provide feedback / take action where needed
Visible and available in the Outpatients department to render a service to the patients / clients
VIP clients assisted in their visit or queries
Patient Satisfaction Survey compiled and sorted. Concerns or complaints arising from the survey are dealt with accordingly
Respond to communication using appropriate media
Reviews and monitors Center activities; recommends changes in, or better utilization of facility's services, equipment and staff.
Coordinates for the purchase of supplies in accordance with Company guidelines.
Mutually beneficial relationships are built and maintained with colleagues and multi-disciplinary team.
Qualification:
MBA Marketing / Healthcare Administration
At least 05 years’ experience in related field
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